Overview
BlueOcean's Calculation Frameworks in Settings provide the foundational mathematical and analytical structures that drive all brand intelligence measurements across the platform. These sophisticated frameworks combine proprietary algorithms, weighted scoring methodologies, and hierarchical metric organizations to deliver comprehensive brand health assessments tailored to different business contexts and brand maturity levels.
Framework Architecture & Design
Hierarchical Framework Structure
- Multi-Level Organization: Up to five hierarchical levels for detailed metric categorization
- Factor-Based Structure: Top-level factors (Awareness, Distinctiveness, Consistency, Impact, Trust)
- Subfactor Granularity: Detailed subfactors for comprehensive brand assessment
- Calculated Metrics: Individual metrics that feed into higher-level calculations
- Channel-Specific Metrics: Platform-specific measurements for detailed channel analysis
Industry-Standard Terminology
- Common Language Adoption: Framework terminology aligned with industry standards
- Clear Metric Naming: Intuitive names that reflect actual measurement purpose
- Consistent Classification: Standardized categorization across metric types
- Professional Communication: Language that facilitates cross-team understanding
Core Framework Types
BlueOcean Framework (Full)
Target Audience: Established brands with substantial digital content and audience engagement
Core Components:
- Awareness: Brand recognition and recall measurements
- Distinctiveness: Unique brand positioning and differentiation metrics
- Consistency: Brand message and experience consistency across channels
- Impact: Brand influence and market impact measurements
- Trust: Customer confidence and reliability assessments
Calculation Methodology:
- Weighted Algorithm: Proprietary weighting system for balanced assessment
- Cohort Comparison: Relative scoring within competitive context
- Content-Dependent Analysis: Leverages rich content and engagement data
- Channel-Specific Insights: Detailed platform-by-platform analysis
BlueOcean Basic Framework
Target Audience: Brands with limited digital content or early-stage digital presence
Streamlined Components:
- Awareness: Simplified brand recognition metrics
- Impact: Core market influence measurements
- Trust: Essential confidence and reliability indicators
Simplified Methodology:
- Content-Independent: Reduced reliance on extensive content data
- Power Metrics Focus: Concentration on most impactful measurements
- Accessible Analysis: Suitable for brands with limited digital footprint
- Scalable Approach: Framework that can evolve with brand growth
BlueScore Calculation Methodology
Proprietary Weighted Algorithm
- Factor Weighting: Strategic weighting of framework components based on business impact
- Dynamic Calculation: Real-time computation incorporating latest data
- Relative Scoring: Assessment within competitive and market context
- Normalization Process: Standardized scoring across different brand types and industries
Scoring Scale & Interpretation
- 0-100 Scale: Standardized scoring range for clear interpretation
- Competitive Context: Scores relative to competitive set performance
- Benchmark Standards: Industry and category-specific benchmarking
- Trend Analysis: Longitudinal scoring for performance tracking over time
Data Integration & Processing
- Multi-Source Data: Integration of proprietary models, third-party sources, and platform data
- Real-Time Processing: Continuous calculation updates as new data becomes available
- Quality Assurance: Data validation and quality checks throughout calculation process
- Historical Tracking: Maintenance of scoring history for trend analysis
Framework Configuration & Management
Framework Selection Process
- Dashboard Setup Integration: Framework selection during dashboard creation
- Business Alignment: Framework choice based on business objectives and brand maturity
- Custom Configuration: Tailored framework setup through Customer Success Management
Administrative Controls
- Access Management: Role-based access to framework configuration settings
- Approval Workflows: Governance processes for framework modifications
Data Collection & Channel Integration
Multi-Channel Data Sources
- Social Media Platforms: Platform-specific metrics (Facebook, LinkedIn, Twitter/X, Instagram)
- Search Performance: SEO and SEM data integration
- Brand Research: Third-party research data
- Proprietary Models: BlueOcean's internal data collection and analysis models
Channel-Specific Analysis
- Platform Segmentation: Separate metrics for each social media platform
- Channel Performance: Individual channel contribution to overall framework scores
- Cross-Channel Correlation: Understanding relationships between channel performance
- Integrated Insights: Holistic view combining all channel data
Data Quality & Validation
- Source Reliability: Continuous validation of data source accuracy and relevance
- Data Freshness: Regular updates ensuring current and relevant information
- Anomaly Detection: Automated identification of unusual data patterns
- Consistency Checks: Validation of data consistency across sources and time periods
Framework Customization & Flexibility
Business-Specific Adaptations
- Industry Tailoring: Framework modifications for specific industry requirements
- Brand Maturity Alignment: Frameworks adapted to brand development stage
- Market Context: Regional or market-specific framework adjustments
- Strategic Focus: Framework emphasis aligned with business strategy priorities
Advanced Configuration Options
- Custom Weighting: Adjusted factor weightings for specific business priorities
- Metric Selection: Choice of specific metrics most relevant to business objectives
- Temporal Configuration: Framework settings for different time periods or campaigns
- Competitive Context: Framework adjustments based on competitive landscape
Evolution & Updates
- Framework Enhancement: Continuous improvement based on market evolution and feedback
- New Metric Integration: Addition of new metrics as data sources expand
- Algorithm Refinement: Ongoing optimization of calculation methodologies
- Industry Adaptation: Framework updates to reflect changing industry standards
Implementation Best Practices
Framework Selection Guidelines
- Business Objective Alignment: Choose frameworks that support strategic goals
- Brand Maturity Assessment: Select frameworks appropriate for current brand development stage
- Data Availability: Ensure sufficient data sources for chosen framework complexity
- Team Capability: Match framework sophistication to team analytical capabilities
Configuration Optimization
- Regular Review: Periodic assessment of framework effectiveness and relevance
- Performance Monitoring: Track framework accuracy in predicting business outcomes
- Stakeholder Feedback: Incorporate user feedback into framework refinements
- Competitive Benchmarking: Validate framework effectiveness against market standards
Success Measurement
- Business Impact Correlation: Measure framework accuracy in predicting business success
- User Adoption: Track framework usage and satisfaction across organization
- Insight Quality: Assess quality and actionability of framework-generated insights
- Strategic Value: Evaluate framework contribution to strategic decision-making