Post Sharing - Rate
What is this metric cluster?
The Post Sharing - Rate metric cluster is a composite metric that seeks to assess how likely are a brand’s social posts to drive the brand’s audience to share the brand’s message with others on the Facebook and X social media platforms.
How is this metric cluster calculated?
BlueOcean computes a proprietary weighted average of the following metrics:
- Facebook Shares - Rate: The Facebook Shares - Rate metric seeks to assess how likely are a brand’s social posts to drive the brand’s audience to share the brand’s message with others on the Facebook platform.
- X Reposts - Rate: The X Reposts - Rate metric seeks to assess how likely are a brand’s social posts to drive the brand’s audience to share the brand’s message with others on the X platform.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Native social channel APIs (X and Facebook)
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework