Metrics

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• Social Mentions Social Mentions. What is this metric? Social Mentions measures how often people publicly talk about your brand on social platforms—currently Twitter/X and LinkedIn. A “mention” is any public post con…
• Employee Support - Overall Rating Trend Employee Support - Overall Rating Trend. What is this metric? The Employee Support - Overall Rating Trend metric measures the change in average overall rating (1 to 5) employees provide regarding the…
• Impact Impact. What is this factor? . The Impact factor is a composite metric that synthesizes multiple data points that, when combined, seek to assess whether or not the defining attributes of a brand are…
• Market Capitalization Market Capitalization. What is this metric? . The Market Capitalization metric measures a brand's total known market value (public companies) or the estimated value (private companies). How is this m…
• Excess Share of Voice (ESOV) Excess Share of Voice (ESOV). What is this metric? This metric compares the amount a brand is spending in marketing to the revenue that the brand is earning as a business, relative to its competitors…
• News Sentiment News Sentiment. What is this metric? . The News Sentiment metric measures the average sentiment (positive or negative) of news articles and reports regarding a brand. How is this metric calculated? .…
• News Volume News Volume. What is this metric? . The News Volume metric measures the volume of news articles and reports about a brand. How is this metric calculated? . BlueOcean utilizes a proprietary model to a…
• News News. What is this sub-factor? The News sub-factor is a composite metric that assesses the news coverage (volume and sentiment) of a brand. How is this sub-factor calculated? . BlueOcean computes a p…
• Employee Support - Employer Recommendation Rating Trend Employee Support - Employer Recommendation Rating Trend. What is this metric? The Employee Support - Employer Recommendation Rating Trend metric measures the average employer recommendation rating em…
• Employee Support - Positive Business Outlook Rating Trend Employee Support - Positive Business Outlook Rating Trend. What is this metric? The Employee Support - Positive Business Outlook Rating Trend metric measures the average rating an employees’ provide…
• Average Ratings Trend Average Ratings Trend. What is this metric group? The Average Ratings Trend metric group is a composite metric that assesses the strength of a brand's employee advocacy over time. How is this metric…
• Employee Support - Volume-adjusted Employer Recommendation Rating Employee Support - Volume-adjusted Employer Recommendation Rating. What is this metric? . The Employee Support - Volume Adjusted Employer Recommendation Rating metric combines a brand's average emplo…
• Employee Support - Volume-adjusted Positive Business Outlook Rating Employee Support - Volume-adjusted Positive Business Outlook Rating. What is this metric? The Employee Support - Volume-adjusted Positive Business Outlook Rating metric combines a brand's average rat…
• Employee Support - Volume-adjusted Overall Rating Employee Support - Volume-adjusted Overall Rating. What is this metric? The Employee Support - Volume-adjusted Overall Rating metric combines a brand's average employee review rating (1 to 5 scale) w…
• Volume-adjusted Average Ratings Volume-adjusted Average Ratings. What is this metric group? The Volume-adjusted Average Ratings metric group is a composite metric that combines a brand’s employee support rating metrics with the vol…
• Employee Support - Average Employer Recommendation Rating Employee Support - Average Employer Recommendation Rating. What is this metric? The Employee Support - Average Employer Recommendation Rating metric measures the average rating an employee gives to r…
• Employee Support - Average Positive Business Outlook Rating Employee Support - Average Positive Business Outlook Rating. What is this metric? The Employee Support - Average Positive Business Outlook Rating metric measures the average rating an employee provid…
• Employee Support - Average Overall Rating Employee Support - Average Overall Rating. What is this metric? The Employee Support - Average Overall Rating metric measures the overall satisfaction level a brand's employees have with the brand on…
• Average Ratings Average Ratings. What is this metric group? The Average Ratings metric group is a composite metric that assesses overall employee advocacy for a brand. How is this metric group calculated? . BlueOcea…
• Employee Reviews Employee Reviews. What is this sub-factor? The Employee Reviews sub-factor is a composite metric that assesses overall employee satisfaction with, and advocacy for, a brand. How is this sub-factor ca…
• Audience Reviews - Count Audience Reviews - Count. What is this metric? . The Audience Reviews - Count metric measures the number of audience reviews published across various industry-standard review sites for a particular b…
• Review Count Review Count. What is this metric group? The Review - Count metric group measures the number of audience reviews published across various industry-standard review sites for a particular brand/sub-bra…
• Volume-adjusted Audience Review Rating Volume-adjusted Audience Review Rating. What is this metric? . The Volume-adjusted Audience Review Rating metric combines a brand's average audience review rating (1 to 5 scale) with a brand's volume…
• Average Audience Review Sentiment Average Audience Review Sentiment. What is this metric? . The Average Audience Review Sentiment metric measures the overall average positive or negative sentiment expressed across a brand's audience…
• Average Audience Review Rating Average Audience Review Rating. What is this metric? . The Average Audience Review Rating metric measures the overall satisfaction level a brand's audience has with the brand on a scale of 1 to 5. Ho…
• Review Ratings Review Ratings. What is this metric group? The Review Ratings metric group assesses the numerical audience review ratings to determine audience support. How is this metric group calculated? . BlueOce…
• Volume-adjusted Audience Review Sentiment Volume-adjusted Audience Review Sentiment . What is this metric? . The Volume-adjusted Audience Review Sentiment metric combines a brand's average audience review sentiment with a brand's volume of c…
• Review Sentiment Review Sentiment. What is this metric group? The Review Sentiment metric group examines audience review text to assess the level of positive or negative sentiment. How is this metric group calculated…
• Audience Reviews Audience Reviews. What is this sub-factor? The Audience Reviews sub-factor is a composite metric that assesses overall audience support for a brand as evidenced through audience reviews. How is this…
• Trust Trust. What is this factor? . The Trust factor is a composite metric that synthesizes multiple data points that, when combined, seek to assess whether a brand’s defining attributes emotionally touch…
• Average Visit Duration Average Visit Duration. What is this metric? . The Average Visit Duration metric measures the average amount of time a customer spends on a brand’s site in seconds, from the time the customer arrives…
• Average Pages per Visit Average Pages per Visit. What is this metric? . The Average Pages per Visit metric calculates an estimate of the average number of pages users interact with per visit to a brand's website. How is thi…
• Bounce Rate Bounce Rate. What is this metric? The Bounce Rate metric measures the percentage of visitors who land on a brand's core URL and leave (i.e., ‘bounce’) without interacting with any other page or eleme…
• X Reposts - Rate X Reposts - Rate. What is this metric? . The X Reposts - Rate metric seeks to assess how likely are a brand’s social posts to drive the brand’s audience to share the brand’s message with others on th…
• Facebook Shares - Rate Facebook Shares - Rate. What is this metric? . The Facebook Shares - Rate metric seeks to assess how likely are a brand’s social posts to drive the brand’s audience to share the brand’s message with…
• Post Sharing - Rate Post Sharing - Rate . What is this metric cluster? . The Post Sharing - Rate metric cluster is a composite metric that seeks to assess how likely are a brand’s social posts to drive the brand’s audie…
• X Reposts - Count X Reposts - Count. What is this metric? . The X Reposts - Count metric measures the propensity of a brand’s social following to share the brand’s message with others in terms of total reach on the X…
• Facebook Shares - Count Facebook Shares - Count. What is this metric? . The Facebook Shares - Count metric measures the propensity of a brand’s social following to share the brand’s message with others in terms of total rea…
• Post Sharing - Count Post Sharing - Count. What is this metric cluster? . The Post Sharing - Count metric cluster is a composite metric that measures the propensity for the social following (on the Facebook and X social…
• Organic Social Sharing Organic Social Sharing. What is this metric group? . The Organic Social Sharing metric group is a composite metric that measures how likely a brand’s content is to drive its audience to further share…
• LinkedIn Post Engagement - Rate LinkedIn Post Engagement - Rate. What is this metric? . The LinkedIn Post Engagement - Rate metric seeks to assess how likable a brand’s LinkedIn-based social posts are, and how likely they are to dr…
• YouTube Post Engagement - Rate YouTube Post Engagement - Rate. What is this metric? . The YouTube Post Engagement - Rate metric seeks to assess how likable a brand’s YouTube-based social posts are, and how likely they are to drive…
• X Post Engagement - Rate X Post Engagement - Rate. What is this metric? . The X Post Engagement - Rate metric seeks to assess how likable a brand’s X-based social posts are, and how likely they are to drive audience engageme…
• Instagram Post Engagement - Rate Instagram Post Engagement - Rate. What is this metric? . The Instagram Post Engagement - Rate metric seeks to assess how likable a brand’s Instagram-based social posts are, and how likely they are to…
• Facebook Post Engagement - Rate Facebook Post Engagement - Rate. What is this metric? . The Facebook Post Engagement - Rate metric seeks to assess how likable a brand’s Facebook-based social posts are, and how likely they are to dr…
• Post Engagement - Rate Post Engagement - Rate. What is this metric cluster? . The Post Engagement - Rate metric cluster is a composite metric that seeks to assess how likable a brand’s social posts are, and how likely they…
• LinkedIn Post Engagement - Count LinkedIn Post Engagement - Count. What is this metric? . The LinkedIn Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach on the LinkedIn platform. H…
• YouTube Post Engagement - Count YouTube Post Engagement - Count. What is this metric? . The YouTube Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach on the YouTube platform. How…
• X Post Engagement - Count X Post Engagement - Count. What is this metric? . The X Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach on the X platform. How is this metric cal…
• Instagram Post Engagement - Count Instagram Post Engagement - Count. What is this metric? . The Instagram Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach on the Instagram platform…
• Facebook Post Engagement - Count Facebook Post Engagement - Count. What is this metric? . The Facebook Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach on the Facebook platform. H…
• Post Engagement - Count Post Engagement - Count. What is this metric cluster? . The Post Engagement - Count metric cluster is a composite metric that measures a brand’s social following engagement in terms of total reach (i…
• Organic Social Engagement Organic Social Engagement. What is this metric group? . The Organic Social Engagement metric group is a composite metric that measures a brand’s social following engagement in terms of total reach an…
• Earned Engagement Earned Engagement. What is this sub-factor? The Earned Engagement sub-factor is a composite metric that assesses the organic activities of a brand that generate user interaction and engagement with t…
• Revenue per Employee Revenue per Employee. What is this metric? The Revenue per Employee metric measures the average annual revenue earned per employee. How is this metric calculated? BlueOcean computes an average revenu…
• Annual Revenue Growth Annual Revenue Growth. What is this metric? . The Annual Revenue Growth metric measures year-over-year changes in revenue by brand using the most recent quarter of annual revenue figures. How is this…
• Growth Indicators Growth Indicators. What is this metric group? The Growth Indicators metric group is a composite metric that evaluates a brand’s key financial performance indicators. How is this metric group calculat…
• Number of Employees Number of Employees. What is this metric? . The Number of Employees metric assesses the total count of individuals a brand employs. How is this metric calculated?. For publicly traded companies or la…
• Annual Revenue Annual Revenue. What is this metric? . The Annual Revenue metric assesses the dollars generated by a brand's main activities, products, or services. How is this metric calculated? . BlueOcean bases e…
• Company Size Company Size. What is this metric group? The Company Size metric group is a composite metric that assesses a brand’s scale and importance in its marketplace. How is this metric group calculated? . Bl…
• Revenue Revenue. What is this sub-factor? The Revenue sub-factor is a composite metric that assesses a brand’s financial performance. How is this sub-factor calculated? BlueOcean computes a proprietary weigh…
• Social Posting Consistency Social Posting Consistency. What is this metric? The Social Timing Consistency metric measures the consistency of a brand's organic social post frequency by social channel over the last thirty days.…
• Message Timing Message Timing. What is this sub-factor? The Message Timing sub-factor measures the consistency of a brand's organic social post frequency by social channel over the last thirty days. How is this sub…
• Sentiment-based Theme Alignment Sentiment-based Theme Alignment. What is this metric? The Sentiment-based Theme Alignment metric measures a brand's content volume (themes) relative to audience sentiment to determine, on average, ho…
• Volume-based Theme Alignment Volume-based Theme Alignment. What is this metric? The Volume-based Theme Alignment metric compares the volume of a brand's theme content (across web and social) relative to the volume of audience co…
• Message Alignment Message Alignment. What is this sub-factor? The Message Alignment sub-factor is a composite metric that assesses the alignment between a brand’s content and what the brand’s audience thinks and feels…
• Brand Personality Consistency (Web vs. Social) Brand Personality Consistency (Web vs. Social). What is this metric? The Brand Personality Consistency (Web vs. Social) metric measures the cross-channel (web vs social platforms) consistency of a br…
• Brand Theme Consistency (Web vs. Social) Brand Theme Consistency (Web vs. Social). What is this metric? The Brand Theme Consistency (Web vs. Social) metric measures the consistency of the themes a brand expresses in web content compared to…
• Message Consistency Message Consistency. What is this sub-factor? The Message Consistency sub-factor is a composite metric that measures the degree of consistency (thematic and personality) between a brand’s social medi…
• Audience Theme Distinction Audience Theme Distinction. What is this metric? The Audience Theme Distinction metric assesses the degree of differentiation in the themes used by a brand’s audience when discussing the brand in rev…
• Brand Personality Distinction Brand Personality Distinction. What is this metric? The Brand Personality Distinction metric measures how distinct a brand's written content (sentence structure, keyword usage) and personality (arche…
• Brand Theme Distinction Brand Theme Distinction. What is this metric? The Brand Theme Distinction metric measures the degree to which the themes a brand discusses in its content differ from those of its competitors or categ…
• Distinctiveness Distinctiveness. What is this factor? . The Distinctiveness factor is a composite metric that synthesizes multiple data points that, when combined, seek to assess whether or not a brand’s defining at…
• Referring Domains - Count Referring Domains - Count. What is this metric? . The Referring Domains - Count metric measures the number of referring domains that link to a specific brand's domain. How is this metric calculated?…
• Backlinks - Count Backlinks - Count. What is this metric? The Backlinks - Count metric measures the number of incoming hyperlinks to a brand's website. Google and other major search engines consider backlinks in Searc…
• Domain Authority Domain Authority. What is this metric? The Domain Authority (DA) metric is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs). How is this…
• Brand Name Search Prominence Brand Name Search Prominence. What is this metric? . The Brand Name Search Prominence metric assesses a brand's indexed Google Trends prominence (i.e., how easily and prominently a brand's name appea…
• Organic Search Traffic - Non-Branded Organic Search Traffic - Non-Branded. What is this metric? . The Organic Search Traffic - Non-Branded metric measures the estimated number of visitors who have visited a brand's website using search…
• Organic Search Traffic - Branded Organic Search Traffic - Branded. What is this metric? . The Organic Search Traffic - Branded metric measures the estimated number of visitors who have visited a brand's site because they intentional…
• Search Analysis Search Analytics. What is this metric group? The Search Analytics metric group is a composite metric that assesses the impact of a brand’s efforts to optimize organic search activities. How is this m…
• Website Traffic What is this metric? . The Website Traffic metric is an estimated number of total U.S. originating visits (including direct, organic, and paid search traffic) to a brand's website. How is this metric…
• LinkedIn Followers LinkedIn Followers. What is this metric? . The LinkedIn Followers metric group measures a brand's total number of social followers on LinkedIn. How is this metric calculated? BlueOcean aggregates the…
• YouTube Followers YouTube Followers. What is this metric? . The YouTube Followers metric group measures a brand's total number of social followers on YouTube. How is this metric calculated? BlueOcean aggregates the to…
• X Followers X Followers. What is this metric? . The X Followers metric group measures a brand's total number of social followers on X. How is this metric calculated? BlueOcean aggregates the total number of soci…
• Instagram Followers Instagram Followers. What is this metric? . The Instagram Followers metric group measures a brand's total number of social followers on Instagram. How is this metric calculated? BlueOcean aggregates…
• Facebook Followers Facebook Followers. What is this metric? . The Facebook Followers metric measures a brand's total number of social followers on Facebook. How is this metric calculated? BlueOcean aggregates the total…
• Social Followers Social Followers. What is this metric group? . The Social Followers metric group is a composite metric that assesses a brand's total number of social followers across Facebook, Instagram, X, YouTube,…
• LinkedIn Posts - Count LinkedIn Posts - Count. What is this metric? . The LinkedIn Posts - Count metric measures the number of organic, brand-generated posts on LinkedIn. How is this metric calculated?. BlueOcean manually…
• YouTube Posts - Count YouTube Posts - Count. What is this metric? . The YouTube Posts - Count metric measures the number of organic, brand-generated posts on YouTube. How is this metric calculated?. BlueOcean aggregates t…
• X Posts - Count X Posts - Count. What is this metric? . The X Posts - Count metric measures the number of organic, brand-generated posts on X. How is this metric calculated?. BlueOcean aggregates the total number of…
• Instagram Posts - Cound Instagram Posts - Count. What is this metric? . The Instagram Posts - Count metric measures the number of organic, brand-generated posts on Instagram. How is this metric calculated?. BlueOcean aggreg…
• Facebook Posts - Count Facebook Posts - Count. What is this metric? . The Facebook Posts - Count metric measures the number of organic, brand-generated posts on Facebook. How is this metric calculated?. BlueOcean aggregate…
• Organic Social Posts Organic Social Posts. What is this metric group? . The Organic Social Posts metric group measures the number of organic, brand-generated posts on Facebook, Instagram, X, YouTube, and LinkedIn. How is…
• Owned Media Owned Media. What is this sub-factor? The Owned Media sub-factor is a composite metric that assesses non-engagement social media (Organic Social Posts and Social Followers), all-up Website Traffic, a…
• Spend - Offline Channels Spend - Offline Channels. What is this metric? . The Spend - Offline Channels metric assesses a brand's total estimated expenditure on advertising (e.g., TV, Out-of-Home (OOH), and Print). How is thi…
• All Paid Media All Paid Media. What is this metric group? . The All Paid Media metric group assesses a brand's total estimated expenditure on advertising (eg: TV, out of home, print, ratio, search, mobile display,…
• Paid Search Traffic Paid Search Traffic . What is this metric? . The Paid Search Traffic metric estimates the number of visitors who have visited a brand's site through paid clicks from search engines for the most recen…
• Spend - Paid Search Spend - Paid Search. What is this metric? The Spend - Paid Search metric estimates a brand's total paid search spend for desktop for a selected timeframe. How is this metric calculated? BlueOcean est…
• Online Paid Media Online Paid Media. What is this metric group? The Online Paid Media metric group measures the impact of a brand’s online paid media efforts. How is this metric group calculated? . BlueOcean computes…
• BlueScore BlueScore. What is the BlueScore? . The BlueScore is a composite metric that synthesizes a multitude of data points (which may include multiple factors, sub-factors, metric groups, metric clusters, a…
• Paid Media Paid Media. What is this sub-factor? The Paid Media sub-factor is a composite metric that assesses a brand’s online (paid search and display advertising spend and paid search traffic) and All Media S…
• Awareness Awareness . What is this factor? . The Awareness factor is a composite metric that synthesizes multiple data points that, when combined, seek to assess whether or not a brand's target audience knows…
• Metric Definitions (Complete) BlueScore. What is the BlueScore? . The BlueScore is a composite metric that synthesizes a multitude of data points (which may include multiple factors, sub-factors, metric groups, metric clusters, a…