Audience Reviews
What is this sub-factor?
The Audience Reviews sub-factor is a composite metric that assesses overall audience support for a brand as evidenced through audience reviews.
How is this sub-factor calculated?
BlueOcean computes a proprietary weighted average of the following metric groups:
- Review Sentiment: The Review Sentiment metric group examines audience review text to assess the level of positive or negative sentiment.
- Review Ratings: The Review Ratings metric group assesses the numerical audience review ratings to determine audience support.
- Review Count: The Reviews Count metric measures the number of audience reviews published across various industry-standard review sites for a particular brand/sub-brand.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- A Brand's Audience Reviews
- A Brand’s Article-based Review Content
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework