Annual Revenue
What is this metric?
The Annual Revenue metric assesses the dollars generated by a brand's main activities, products, or services.
How is this metric calculated?
BlueOcean bases estimated annual revenue on the most recent four quarters of SEC filings for publicly traded brands. For private companies or sub-brands of publicly traded companies where public information is unavailable, a combination of sources is used, including media sources, SEC filings, business intelligence tools (e.g., Apollo, Latka, Owler, Rocketreach, MacroTrends, and Zoominfo), and BlueOcean's proprietary financial performance model.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- SEC filings are used for publicly traded brands.
- For private companies or sub-brands of publicly traded companies where public information is unavailable, a combination of sources is used, including media sources, SEC filings, business intelligence tools (e.g., Apollo, Latka, Owler, Rocketreach, MacroTrends, and Zoominfo), and BlueOcean's proprietary financial performance model.
Data Source Update Frequency: Quarterly
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework
How is this information valuable to my brand?
The Annual Revenue metric is a valuable resource for:
- Financial Health Assessment: Annual revenue figures provide a snapshot of a brand's financial health and stability. Brands can use this data to assess their financial performance and overall strength.
- Competitive Analysis: Comparing annual revenue with competitors helps brands gauge their relative position in the market. Brands with higher revenues may be seen as more competitive and financially robust.
- Market Share Analysis / Excess Share of Voice Analysis: Annual revenue figures can indicate a brand's share of the market. This is a key measure used to calculate the 'Excess Share Of Voice' rule, which identifies sufficient ad and paid search spend levels relative to market share to position a brand for long-term growth.
- Strategic Planning & Budget Allocation: Revenue data can inform strategic planning and decision-making. It helps brands set realistic growth targets, evaluate the feasibility of strategic initiatives, and make more informed decisions about budget allocation.
- Benchmarking: Annual revenue is a benchmark for evaluating the brand's performance and growth over time. Brands can track changes in revenue to measure progress.
- Market Positioning: High revenue figures can enhance a brand's market positioning, making it more attractive to customers and partners.
Additional considerations where this metric can play a role:
- Investor Perception: Investors often use revenue data as a key metric for evaluating a brand’s attractiveness as an investment. Higher revenue figures can attract more investors and potentially result in increased stock price.
- Investor Relations: Brands can use revenue data in investor relations efforts to demonstrate financial strength and attract potential investors and partners.
- Competitive Advantages: Understanding competitors’s revenue can reveal areas where the brand may have competitive advantages. It can help identify niches or opportunities for growth.
- Risk Assessment: Revenue data can be used for risk assessment and contingency planning. Brands can identify potential financial challenges and develop strategies to mitigate risks.
- Mergers and Acquisitions: Brands considering mergers or acquisitions can use revenue data to identify potential targets or partners and assess the financial impact of such transactions.