All Paid Media
What is this metric group?
The All Paid Media metric group assesses a brand's total estimated expenditure on advertising (eg: TV, out of home, print, ratio, search, mobile display, desktop display etc)
How is this metric group calculated?
BlueOcean computes a proprietary calculation of the following metric:
- Spend - All Paid Channels: The Spend - All Paid Channels metric assesses a brand's total estimated expenditure on advertising (eg: TV, out of home, print, ratio, search, mobile display, desktop display etc)
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Kantar
- Nielsen
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework
How is this information valuable to my brand?
Coming soon: Select any metric and let BlueOcean Insights work for you! Our AI, tailored for marketers, is like conversing with one of your best agency strategists or in-house marketing experts, providing essential, actionable insights. BlueOcean Insights is a large language model (LLM) specifically created for marketers to equip you with real-time insights critical to your marketing workflows, transforming data points into actions that drive tangible results. Unlike off-the-shelf LLMs, BlueOcean Insights is continuously trained on a massive dataset of real business questions and answers developed by marketers. The Track analytics platform pairs this uniquely marketer-developed LLM with your always-on BlueOcean data to produce more relevant, faster insights that drive creative action. Until then, you can visit individual metric pages to find out more ways you can action scores to drive impact.