Paid Media
What is this sub-factor?
The Paid Media sub-factor is a composite metric that assesses a brand’s online (paid search and display advertising spend and paid search traffic) and All Media Spend (advertising spend all up) efforts to determine whether or not its content is prominent in marketing channels where the brand’s target audience traffics.
How is this sub-factor calculated?
BlueOcean computes a proprietary weighted average of the following metric groups:
- Online Paid Media: The Online Paid Media metric group is a composite metric that measures the impact of a brand’s online paid media efforts.
- All Paid Media: The All Paid Media metric group is a composite metric that measures a brand's total estimated expenditure on advertising (eg: TV, out of home, print, ratio, search, mobile display, desktop display etc)
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Semrush
- Kantar
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework
How is this information valuable to my brand?
Coming soon: Select any metric and let BlueOcean Insights work for you! Our AI, tailored for marketers, is like conversing with one of your best agency strategists or in-house marketing experts, providing essential, actionable insights. BlueOcean Insights is a large language model (LLM) specifically created for marketers to equip you with real-time insights critical to your marketing workflows, transforming data points into actions that drive tangible results. Unlike off-the-shelf LLMs, BlueOcean Insights is continuously trained on a massive dataset of real business questions and answers developed by marketers. The Track analytics platform pairs this uniquely marketer-developed LLM with your always-on BlueOcean data to produce more relevant, faster insights that drive creative action. Until then, you can visit individual metric pages to find out more ways you can action scores to drive impact.