Owned Media
What is this sub-factor?
The Owned Media sub-factor is a composite metric that assesses non-engagement social media (Organic Social Posts and Social Followers), all-up Website Traffic, and Search Analytics (Organic Search Traffic - Branded, Organic Search Traffic - Non-Branded, Backlinks - Count, Referring Domains - Count, Domain Authority, and Brand Name Search Prominence) to determine the impact of a brand’s organic activities across web and social.
How is this sub-factor calculated?
BlueOcean computes a proprietary weighted average of the following metric groups:
- Organic Social Posts: The Organic Social Posts metric group is a composite metric that measures the number of organic, brand-generated posts on Facebook, Instagram, X, YouTube, and LinkedIn.
- Social Followers: The Social Followers metric group is a composite metric that measures a brand's total number of social followers on Facebook, Instagram, X, YouTube, and LinkedIn.
- Website Traffic: The Website Traffic metric group is a composite metric that estimates the total number of U.S.-originating visits (including direct, organic, and paid search traffic) to a brand's website.
- Search Analytics: The Search Analytics metric group is a composite metric that assesses the impact of a brand’s efforts to optimize organic search activities.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Native social channel APIs (X, Facebook, YouTube, and Instagram)
- Web-based social media metrics (LinkedIn)
- Semrush
- SimilarWeb
- Google Trends
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework
How is this information valuable to my brand?
Coming soon: Select any metric and let BlueOcean Insights work for you! Our AI, tailored for marketers, is like conversing with one of your best agency strategists or in-house marketing experts, providing essential, actionable insights. BlueOcean Insights is a large language model (LLM) specifically created for marketers to equip you with real-time insights critical to your marketing workflows, transforming data points into actions that drive tangible results. Unlike off-the-shelf LLMs, BlueOcean Insights is continuously trained on a massive dataset of real business questions and answers developed by marketers. The Track analytics platform pairs this uniquely marketer-developed LLM with your always-on BlueOcean data to produce more relevant, faster insights that drive creative action. Until then, you can visit individual metric pages to find out more ways you can action scores to drive impact.