Awareness
What is this factor?
The Awareness factor is a composite metric that synthesizes multiple data points that, when combined, seek to assess whether or not a brand's target audience knows the brand and associates it with its defining attributes.
How is this factor calculated?
BlueOcean computes a proprietary weighted average of the following sub-factors by brand:
- Paid Media: The Paid Media sub-factor is a composite metric that assesses a brand’s online (paid search and display advertising spend and paid search traffic) and offline (advertising spend) efforts to determine whether or not its content is prominent in marketing channels where the brand’s target audience traffics.
- Owned Media: The Owned Media sub-factor is a composite metric that assesses non-engagement social media (organic social posts and social followers), all-up website traffic, and search (organic search traffic, branded search traffic, non-branded traffic, backlinks - count, referring domains - count, domain authority, and Google Trends Average interest score) to determine the impact of a brand’s organic activities across web and social.
Data source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Semrush
- Kantar
- SimilarWeb
- Native social channel APIs (X, Facebook, YouTube, and Instagram)
- Web-based social media metrics (LinkedIn)
- Google Trends
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework| BlueOcean Basic framework
How is this information valuable to my brand?
Coming soon: Select any metric and let BlueOcean Insights work for you! Our AI, tailored for marketers, is like conversing with one of your best agency strategists or in-house marketing experts, providing essential, actionable insights. BlueOcean Insights is a large language model (LLM) specifically created for marketers to equip you with real-time insights critical to your marketing workflows, transforming data points into actions that drive tangible results. Unlike off-the-shelf LLMs, BlueOcean Insights is continuously trained on a massive dataset of real business questions and answers developed by marketers. The Track analytics platform pairs this uniquely marketer-developed LLM with your always-on BlueOcean data to produce more relevant, faster insights that drive creative action. Until then, you can visit individual metric pages to find out more ways you can action scores to drive impact.