What is Spark?
Spark is BlueOcean's marketing-tailored AI assistant that transforms complex brand data into actionable insights through conversational interactions. Rather than navigating multiple dashboards or reports, users can simply ask questions and receive comprehensive, data-driven responses that combine multiple sources of brand intelligence.
What is Spark Chat?
The Spark chat feature is BlueOcean's conversational AI assistant, designed to make brand intelligence accessible through natural language interactions. Spark serves as your intelligent companion for exploring brand data, generating insights, and conducting comprehensive market analysis.
Key Capabilities
Brand Performance Analysis
- Metrics Deep Dives: "How is our brand awareness trending compared to last quarter?"
- Competitive Intelligence: "Show me how we stack up against our top three competitors on trust metrics"
- Framework Analysis: "What's our BlueScore performance and what's driving it?"
Market Research & Insights
- Trend Analysis: "What are the emerging trends in our industry this month?"
- News Monitoring: "What recent news coverage has our brand received?"
- Competitive Campaigns: "Analyze our competitor's latest marketing campaign strategy"
Customer Intelligence
- Review Analysis: "What are customers saying about our product quality recently?"
- Sentiment Tracking: "How has customer sentiment changed over the past six months?"
- Theme Discovery: "What are the top themes customers associate with our brand?"
Content & Messaging Analysis
- Brand Messaging: "Analyze our website messaging compared to competitors"
- Content Performance: "Which types of content are performing best for our brand?"
Chat History & Conversation Management
Persistent Conversations
- Continuity: Resume previous analyses where you left off
- Follow-up Questions: Build on earlier insights without re-explaining context
- Historical Reference: Access previous findings and reports generated during past conversations
Conversation Benefits
- Context Retention: Spark remembers your brand focus, competitive set, and analysis preferences within conversations
- Progressive Analysis: Start with high-level questions and drill down into specific details seamlessly
- Collaborative Insights: Share conversation threads with team members for collaborative analysis
Managing Chat History
- Previous conversations are accessible through the chat interface
- Each conversation maintains its analytical context and findings
- Users can start new conversations for different analysis topics or continue existing threads
Multi-Source Analysis
Spark automatically combines data from multiple sources:
- Internal BlueOcean metrics and frameworks
- External market research and news analysis
- Customer review and sentiment data
- Competitive intelligence and industry trends
Real-Time Insights
- Access to current market data and trending topics
- Up-to-date competitive intelligence and news monitoring
- Fresh customer feedback and review analysis
- Dynamic metric calculations and performance tracking
Interactive Widgets
When discussing specific metrics or frameworks, Spark can generate interactive visualizations and widgets that provide deeper analytical capabilities beyond the conversational interface.
Best Practices for Using Spark Chat
Effective Question Techniques
- Be Specific: Include timeframes, competitors, or specific metrics when relevant
- Ask Follow-ups: Build on initial responses with deeper questions
- Request Examples: Ask for specific examples, links, or evidence to support insights
- Cross-Reference: Use Spark to validate findings across different data sources