Online Paid Media

What is this metric group?

The Online Paid Media metric group measures the impact of a brand’s online paid media efforts.

How is this metric group calculated?

BlueOcean computes a proprietary weighted average of the following metrics:

Spend - Paid Search: The Spend - Paid Search metric estimates a brand's total paid search spend for desktop for a selected timeframe.
Paid Search Traffic: The Paid Search Traffic metric estimates the number of visitors who have visited a brand's site through paid clicks from search engines for the most recent 30 days.

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:

Semrush

Can Ratios Impact this Measurement? Yes

BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework

How is this information valuable to my brand?

Coming soon: Select any metric and let BlueOcean Insights work for you! Our AI, tailored for marketers, is like conversing with one of your best agency strategists or in-house marketing experts, providing essential, actionable insights. BlueOcean Insights is a large language model (LLM) specifically created for marketers to equip you with real-time insights critical to your marketing workflows, transforming data points into actions that drive tangible results. Unlike off-the-shelf LLMs, BlueOcean Insights is continuously trained on a massive dataset of real business questions and answers developed by marketers. The Track analytics platform pairs this uniquely marketer-developed LLM with your always-on BlueOcean data to produce more relevant, faster insights that drive creative action. Until then, you can visit individual metric pages to find out more ways you can action scores to drive impact.