Number of Employees

Number of Employees

What is this metric? 

The Number of Employees metric assesses the total count of individuals a brand employs. 

How is this metric calculated?  

For publicly traded companies or larger organizations, BlueOcean will utilize publicly available data (e.g., SEC filings, authoritative media) where possible. For private companies, smaller organizations, or product-level brands, an in-house model utilizing employee count estimates from various business intelligence sources (e.g., Apollo, Latka, Owler, Rocketreach, MacroTrends, and Zoominfo) is used. 

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from: 

• Publicly available data (e.g., SEC filings, authoritative media) where available. When authoritative data is not publicly available, BlueOcean's proprietary model utilizing employee count estimates from various business intelligence sources (e.g., Apollo, Latka, Owler, Rocketreach, MacroTrends, and Zoominfo) is used.

Data Source Update Frequency: Quarterly

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework

How is this information valuable to my brand? 

The Number of Employees metric is a valuable resource for:

• Operational Benchmarking: Brands can compare their number of employees to that of competitors to assess their operational scale and efficiency. This benchmarking helps brands understand how they stack up regarding workforce size.
• Resource Allocation: Brands can use the number of employees when optimizing their resource allocation strategies.
• Competitive Analysis: Understanding the size of competitors' workforces can reveal insights into their operational capabilities and cost structures. Brands can assess whether they have a competitive advantage or disadvantage in human resources.
• Market Positioning: Workforce size can influence a brand's market positioning. Brands with larger workforces may be perceived as having a greater capacity to serve customers or innovate.
• Growth Assessment: Brands can track changes in the number of employees over time to assess their growth trajectory. This information helps set growth targets and evaluate the feasibility of expansion plans.
• Cost Control: Brands can evaluate their workforce size in relation to their revenue and expenses. An excessively large workforce may indicate potential inefficiencies that need to be addressed.
• Budget Planning: Workforce size impacts labor costs. Brands can use this data to effectively plan and budget for labor expenses.
• Strategic Alignment: Aligning workforce size with strategic objectives is crucial. Brands can use this information to ensure their workforce supports their long-term goals and initiatives.
• Recruiting and Employee Retention: Workforce size can influence a brand's market positioning in recruiting and retention efforts. Brands with larger or growing workforces may be perceived more positively than competitors.  

Additional considerations where this metric can play a role: 

• Customer Service and Support: The number of customer service representatives can impact customer satisfaction. Brands can use this data to ensure they have adequate resources to provide timely support to customers.
• Product Development: Workforce size in research and development can indicate a brand's capacity for innovation. Brands can assess whether they have the necessary resources to drive product development and innovation.
• Competitive Differentiation: Brands can identify areas where they can differentiate themselves based on workforce size. For example, having a lean and agile workforce can be a selling point in some industries.