Employee Support - Volume-adjusted Employer Recommendation Rating

What is this metric?

The Employee Support - Volume Adjusted Employer Recommendation Rating metric combines a brand's average employee review employer recommendation rating with a brand's volume of employee reviews to gauge the level of confidence and reliability in employee’s recommendation of their employer.

How is this metric calculated?

BlueOcean computes a score for a brand based on the weighted averages of a brand's count of employee reviews and the average percentage-based employer recommendation rating of those reviews. This measurement allows brands to gauge the level of confidence and reliability in a brand's employees’ recommendation of a given brand.

Illustrative Analogy: "The Glassdoor Scenario" - if a person compares two companies on Glassdoor and finds that Company A has a 5-star rating but only 10 reviews, and Company B has a 4-star rating with 2,000 reviews, then -

Given the larger sample size, the person is likely to have a greater degree of confidence in Company B's ratings over Company A's ratings.
The potential volatility in Company B's scores is lower than in Company A's; e.g., a single 'bad' review shifts Company B's scores less than a bad review would for Company A

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:

Glassdoor

Data Source Update Frequency: Weekly

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework

How is this information valuable to my brand?

The Employee Support - Volume Adjusted Employer Recommendation Rating metric is a valuable resource for:

Employee Advocacy: Satisfied employees, as reflected by high ratings and many reviews, are more likely to become brand advocates. They can promote a brand through word-of-mouth, social media, and professional networks, amplifying marketing efforts.
Comprehensive Insight: Combining the average employer recommendation rating with the review count provides a more comprehensive understanding of employee sentiment. High ratings with a substantial number of reviews indicate consistent and widespread employee satisfaction.
Brand Reputation: High ratings, especially when backed by a significant number of reviews, enhance a brand's reputation. It shows that many employees positively endorse a brand, which can attract positive attention from customers, investors, and potential employees.
Competitive Benchmarking: Comparing these metrics with competitors allows marketing departments to benchmark a brand's performance in employee satisfaction and support. It identifies areas where a brand leads or lags behind competitors.
Customer Trust and Loyalty: Customers often prefer to support brands known for treating their employees well. High employer recommendation ratings can enhance customer trust and loyalty, directly impacting brand reputation and sales.
Content Marketing: Positive employee experiences and testimonials, especially those reflected in high ratings and numerous reviews, can be used in content marketing to humanize a brand and showcase its values.
Corporate Social Responsibility (CSR): High ratings and substantial review counts can enhance a brand’s CSR profile, showing that the brand values and supports its workforce, which can resonate well with socially conscious consumers and partners.
Brand Differentiation: High employer recommendation ratings and review counts differentiate a brand from competitors. Highlighting these metrics can set a brand apart in both the job market and consumer market.
Cultural Insights: Understanding employee feedback provides insights into a brand’s culture, which can inform broader marketing and branding strategies to ensure they are aligned with internal values and practices.

Additional considerations where this metric can play a role:

Employer Branding: This data can strengthen employer branding efforts. Highlighting high recommendation ratings and substantial review counts in recruitment marketing materials can attract top talent and differentiate a brand as an attractive employer.
Talent Acquisition: High employer recommendation ratings with a significant number of reviews can be a powerful tool in recruitment marketing. Prospective employees are more likely to consider a brand with strong, broadly endorsed employee support.
Crisis Management: Understanding the significance of these ratings helps anticipate and manage potential internal crises. Addressing employee concerns proactively can prevent negative public relations scenarios.
Stakeholder Communication: Sharing employer recommendation ratings and review counts with stakeholders demonstrates a brand’s commitment to employee satisfaction and support, enhancing stakeholder trust and confidence.
Employee Retention: Monitoring these metrics helps identify trends and areas for improvement, leading to strategies that improve employee retention and reduce turnover costs.
Internal Communications: Marketing departments can collaborate with HR to improve internal communications based on feedback from these metrics, ensuring that employees feel heard and valued.
Long-Term Strategy: These metrics indicate a strong and positive workplace culture, crucial for long-term strategic planning and maintaining a competitive edge in the market.