Employee Support - Volume-adjusted Overall Rating

What is this metric?

The Employee Support - Volume-adjusted Overall Rating metric combines a brand's average employee review rating (1 to 5 scale) with a brand's count of employee reviews to gauge the level of confidence and reliability in employee’s rating of a brand.

How is this metric calculated?

BlueOcean computes a score for a brand based on the weighted average of a brand's count of employee reviews and the average rating (1 to 5 scale) of those reviews. This measurement allows users to gauge the level of confidence and reliability in a brand's employee-based ratings.

Illustrative Analogy: "The Glassdoor Scenario" - if a person compares two companies on Glassdoor and finds that Company A has a 5-star rating but only 10 reviews, and Company B has a 4-star rating with 2,000 reviews, then -

Given the larger sample size, the person is likely to have a greater degree of confidence in Company B's ratings over Company A's ratings.
The potential volatility in Company B's scores is lower than in Company A's; e.g., a single 'bad' review shifts Company B's scores less than a bad review would for Company A

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:

Glassdoor

Data Source Update Frequency: Weekly

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework

How is this information valuable to my brand?

The Employee Support - Volume-adjusted Overall Rating metric is a valuable resource for:

Employee Advocacy: Employees who rate their employer highly are more likely to become brand advocates. They can help promote a brand through word-of-mouth, social media, and professional networks, boosting marketing efforts.
Brand Differentiation: High employer ratings and review counts differentiate the brand from competitors. Highlighting these metrics can set a brand apart in both the job market and consumer market.
Comprehensive Insight: This metric combines both the average rating and the volume of reviews, offering a comprehensive view of employee sentiment. High average ratings with a significant number of reviews indicate widespread employee satisfaction and support.
Brand Reputation: High ratings, especially when supported by a large number of reviews, contribute to a positive brand reputation. This reflects well on a brand’s internal culture and can attract positive attention from customers, investors, and potential hires.
Competitive Benchmarking: Comparing these metrics with those of competitors helps the marketing department understand a brand's standing in terms of employee satisfaction. It identifies areas of strength and opportunities for improvement relative to competitors.
Customer Trust and Loyalty: Brands known for treating their employees well often earn greater trust and loyalty from customers. High employer ratings can enhance the brand’s image and drive customer loyalty.
Content Marketing: Positive employee experiences, reflected in high ratings and many reviews, can be used in content marketing to humanize a brand and highlight its values. Employee stories can be featured in blogs, videos, and social media posts.
Stakeholder Communication: Sharing high ratings and review counts with stakeholders demonstrates the company’s commitment to employee satisfaction and support, enhancing stakeholder trust and confidence.
Corporate Social Responsibility (CSR): High ratings and substantial review counts can enhance a brand’s CSR profile, showing that the brand values and supports its workforce, which can resonate well with socially conscious consumers and partners.

Additional considerations where this metric can play a role:

Employer Branding: Strong ratings, along with a high review count, enhance employer branding efforts. Highlighting these metrics in recruitment materials can make a brand more appealing to prospective employees by showcasing a supportive and positive work environment.
Talent Acquisition: High ratings and numerous positive reviews can be powerful tools in recruitment marketing. Prospective employees are more likely to be attracted to brands with demonstrated employee satisfaction.
Crisis Management: Understanding the significance of these ratings helps in anticipating and managing potential internal crises. Addressing employee concerns proactively can prevent negative public relations issues.
Employee Retention: Monitoring these metrics helps identify trends and areas for improvement, leading to strategies that improve employee retention and reduce turnover costs.
Internal Communications: Marketing departments can collaborate with HR to improve internal communications based on feedback from these metrics, ensuring that employees feel heard and valued.
Cultural Insights: Understanding employee feedback provides insights into the brand’s culture, informing broader marketing and branding strategies to ensure they align with internal values and practices.
Long-Term Strategy: These metrics indicate a strong and positive workplace culture, which is crucial for long-term strategic planning and maintaining a competitive edge in the market.