Employee Support - Employer Recommendation Rating Trend

Employee Support - Employer Recommendation Rating Trend

What is this metric?

The Employee Support - Employer Recommendation Rating Trend metric measures the average employer recommendation rating employees provide regarding their employer over time.

How is this metric calculated?

BlueOcean computes a year-over-year comparison of a brand’s average Employee - Employer Recommendation Rating score to determine the level of growth (or decline) in a brand’s employee-generated Employer Recommendation Ratings.  

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from: 

• Glassdoor

Data Source Update Frequency: Weekly

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework

How is this information valuable to my brand?

The Employee Support - Employer Recommendation Rating Trend metric is a valuable resource for: 

• Employee Advocacy: Satisfied employees are more likely to become brand advocates. They can help promote a brand through word-of-mouth, social media, and professional networks, amplifying marketing efforts.
• Brand Reputation: High employer recommendation ratings contribute to a positive brand reputation. A strong internal brand can enhance the overall brand image, making it more attractive to customers, partners, and investors.
• Customer Trust and Loyalty: Customers tend to trust and feel more loyal to brands that are known for treating their employees well. A positive internal culture can translate into better customer service and experience.
• Competitive Benchmarking: Comparing employer recommendation ratings with competitors allows marketing departments to benchmark a brand's performance in employee satisfaction and support. It helps identify areas where a brand excels or needs improvement.
• Talent Acquisition: High employer recommendation ratings can be highlighted in recruitment campaigns to attract potential employees. It serves as a testament to a brand’s positive work environment and culture.
• Content Creation: Positive employee experiences and testimonials can be used in content marketing to humanize a brand and showcase its values. Employee stories can be featured in blogs, videos, and social media posts.
• Corporate Social Responsibility (CSR): High employer recommendation ratings can enhance a brand’s CSR profile, showing that the company values and supports its workforce, which can resonate well with socially conscious consumers and partners.
• Brand Differentiation: A strong employer brand differentiates a company from competitors. Highlighting high employer recommendation ratings can set a brand apart in both the job market and consumer market.
• Cultural Insights: Understanding employee feedback provides insights into the company culture, which can inform broader marketing and branding strategies to ensure they are aligned with internal values and practices.

Additional considerations where this metric can play a role: 

• Crisis Management: Understanding employee sentiment can help in anticipating and managing potential internal crises. Addressing issues early can prevent negative public relations scenarios.
• Stakeholder Communication: Employer recommendation ratings can be shared with stakeholders to demonstrate the company’s commitment to employee satisfaction and support, enhancing stakeholder trust and confidence.
• Employee Retention: Monitoring these ratings can help identify trends and areas for improvement, leading to strategies that improve employee retention and reduce turnover costs.
• Internal Communications: Marketing departments can collaborate with HR to improve internal communications based on feedback from employer recommendation ratings, ensuring that employees feel heard and valued.