Employee Support - Average Employer Recommendation Rating

What is this metric?

The Employee Support - Average Employer Recommendation Rating metric measures the average rating an employee gives to recommend their employer.

How is this metric calculated?

BlueOcean computes an average employer recommendation percentage-based score for a given brand.

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:

Glassdoor

Data Source Update Frequency: Weekly

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework

How is this information valuable to my brand?

The Employee Support - Average Employer Recommendation Rating metric is a valuable resource for:

Employee Advocacy: Employees who highly recommend their employer are more likely to become brand advocates. They can promote a brand through word-of-mouth, social media, and professional networks, amplifying marketing efforts.
Brand Reputation: High employer recommendation ratings contribute to a positive brand reputation. They reflect well on a brand’s internal environment and can enhance a brand's image in the eyes of customers, investors, and potential employees.
Competitive Benchmarking: Comparing employer recommendation ratings with competitors helps marketing departments understand where a brand stands in terms of employee satisfaction and support. This comparison can identify areas for improvement and highlight competitive advantages.
Customer Trust and Loyalty: Customers often feel more connected to brands that treat their employees well. High employer recommendation ratings can enhance customer trust and loyalty, directly impacting brand reputation and sales.
Content Marketing: Positive employee experiences and high recommendation ratings can be used in content marketing to humanize a brand and showcase its values. Employee testimonials can be featured in blogs, videos, and social media posts.
Corporate Social Responsibility (CSR): High ratings can enhance a brand’s CSR profile, showing that a brand values and supports its workforce, which can resonate well with socially conscious consumers and partners.
Brand Differentiation: High employer recommendation ratings differentiate a brand from competitors. Highlighting these metrics can set a brand apart in both the job market and consumer market.

Additional considerations where this metric can play a role:

Employer Branding: Insights into how employees rate their willingness to recommend the employer can enhance employer branding efforts. Highlighting strong recommendation ratings can attract top talent and differentiate a brand in the job market.
Talent Acquisition: High employer recommendation ratings can be a powerful tool in recruitment marketing. Prospective employees are more likely to consider a brand where current employees recommend working.
Crisis Management: Understanding the significance of these ratings helps anticipate and manage potential internal crises. Addressing employee concerns proactively can prevent negative public relations scenarios.
Stakeholder Communication: Sharing high employer recommendation ratings with stakeholders demonstrates a brand’s commitment to employee satisfaction and support, enhancing stakeholder trust and confidence.
Employee Retention: Monitoring employer recommendation ratings helps identify trends and areas for improvement, leading to strategies that improve employee retention and reduce turnover costs.
Internal Communications: Marketing departments can collaborate with HR to improve internal communications based on feedback from these ratings, ensuring that employees feel heard and valued.
Cultural Insights: Understanding employee feedback provides insights into a brand’s culture, which can inform broader marketing and branding strategies to ensure they align with internal values and practices.
Long-Term Strategy: High employer recommendation ratings indicate a strong and positive workplace culture, crucial for long-term strategic planning and maintaining a competitive edge in the market.