Post Engagement - Count
What is this metric cluster?
The Post Engagement - Count metric cluster is a composite metric that measures a brand’s social following engagement in terms of total reach (i.e., the total count of ‘reactions,’ ‘comments,’ ‘likes,’ and ‘replies’ across Facebook, Instagram, X, YouTube, and LinkedIn).
How is this metric cluster calculated?
BlueOcean computes a proprietary weighted average of the following metrics:
- Facebook Post Engagement - Count: The Facebook Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach (reactions & comments) on the Facebook platform.
- Instagram Post Engagement - Count: The Instagram Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach (likes & comments) on the Instagram platform.
- X Post Engagement - Count: The X Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach (likes & replies) on the X platform.
- YouTube Post Engagement - Count: The YouTube Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach (likes & comments) on the YouTube platform.
- LinkedIn Post Engagement - Count: The LinkedIn Post Engagement - Count metric measures a brand’s social following engagement in terms of total reach (reactions & comments) on the LinkedIn platform.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Native social channel APIs (X, Facebook, YouTube, and Instagram)
- Web-based social media metrics (LinkedIn)
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework