Message Alignment
What is this sub-factor?
The Message Alignment sub-factor is a composite metric that assesses the alignment between a brand’s content and what the brand’s audience thinks and feels is important.
How is this sub-factor calculated?
BlueOcean computes a proprietary weighted average of the following metrics:
- Volume-based Theme Alignment: The Volume-based Theme Alignment metric compares the volume of a brand's theme content (across web and social) relative to the volume of audience conversation.
- Sentiment-based Theme Alignment: The Sentiment-based Theme Alignment metric measures a brand's content volume (themes) relative to audience sentiment to determine, on average, how a brand's audience feels about the brand content they consume.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Web-based Brand content (website, blogs)
- Organic social media-based Brand content via native social channel APIs (X, Facebook, YouTube, and Instagram) and web-based social media metrics (LinkedIn)
- Audience Reviews (including those from sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot) and article-based audience reviews
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework