Volume-based Theme Alignment

What is this metric?

The Volume-based Theme Alignment metric compares the volume of a brand's theme content (across web and social) relative to the volume of audience conversation.

How is this metric calculated?

BlueOcean determines the brand’s average thematic makeup vs. the thematic makeup of audience conversation to assess the degree of deviation.

Note: Brands with more thematic alignment with that of their audience’s conversation will receive higher scores, whereas brands with higher deviation levels from their audience cohort average will receive lower scores.

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:

Web-based Brand content (website, blogs)
Organic social media-based Brand content via native social channel APIs (X, Facebook, YouTube, and Instagram) and web-based social media metrics (LinkedIn)
Audience Reviews (including those from sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot) and article-based audience reviews

Data Source Update Frequency: Weekly

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework

How can I use this information to my advantage?

The Volume-based Theme Alignment metric is a valuable resource for:

Audience Relevance: It allows brands to assess how well their content aligns with their target audience's ongoing conversations and interests. Content alignment is crucial for staying relevant to the audience.
Content Strategy: Insights into the alignment of competitors' content with audience conversations inform a brand's content strategy. It helps create content that resonates with the audience's interests and concerns.
Content Creation: Understanding alignment with audience conversation guides the creation of timely and relevant content that addresses the audience's rational needs and preferences.
Messaging Strategy: Content alignment influences a brand's messaging strategy. It helps in crafting messages that relate to current audience discussions and concerns.
Trend Identification: Identifying alignment trends among competitors can help brands stay attuned to emerging trends and shifts in audience behavior.
Resource Allocation: By understanding the alignment of competitors' content, brands can allocate resources effectively to create and promote content that resonates with the audience.
Long-Term Strategy: Understanding content alignment trends over time helps shape a brand's long-term content and messaging strategy, ensuring consistent and effective communication.

Additional considerations where this metric can play a role:

Audience Engagement: Content that aligns with ongoing conversations is more likely to engage the audience effectively. Brands can identify content themes that are trending or highly relevant to their audience.
Content Calendar: Brands can use insights from content alignment to plan their content calendar, ensuring they address the topics and themes that matter most to the audience.
Content Promotion: Brands can strategically promote content that aligns with current audience conversations, increasing visibility and engagement.
Audience Insights: Theme consistencyContent alignment data can provide insights into audience behavior, preferences, and trending topics, allowing for more effective audience targeting.
Content Quality: Analyzing consistency alignment alongside content quality can help identify correlations between relevance and content effectiveness.
Campaign Planning: Insights into content alignment with audience conversation can inform the planning and execution of marketing campaigns to ensure that content is contextually relevant.