LinkedIn Posts - Count
What is this metric?
The LinkedIn Posts - Count metric measures the number of organic, brand-generated posts on LinkedIn.
How is this metric calculated?
BlueOcean manually aggregates brand-generated organic social posts from the first page of a brand’s LinkedIn profile on a weekly basis.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- LinkedIn web-based social media metrics
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework
How is this information valuable to my brand?
The LinkedIn Posts - Count metric is a valuable resource for:
- Content Strategy: Brand Posts can help brands assess the frequency and consistency of content sharing. It provides insights into how often the brand and competitors engage with their audience on social media platforms.
- Competitive Analysis: Comparing Brand Posts with competitors allows brands to understand their relative presence and activity on social media. Brands with higher post volumes may have a competitive advantage in terms of audience engagement.
- Audience Engagement: Brand Posts are often correlated with audience engagement. A higher post volume can lead to more audience interactions, likes, shares, and comments. Brands can use this data to gauge the effectiveness of their content in driving engagement.
- Trend Analysis: Brand Post data over time can reveal trends in content sharing and audience response. Brands can use this information to adapt their content strategy to evolving audience preferences.
- Campaign Tracking: Brand Posts can be used to track the activity and impact of specific marketing campaigns or promotions on social media. Brands can evaluate which campaigns generated the most engagement and adjust future strategies accordingly.
- Resource Allocation: Understanding post volume helps brands allocate resources effectively. Brands can determine how much time and effort to dedicate to social media content creation and management.
- Social Media Calendar Planning: Brand Post data can inform the development of a social media content calendar. It helps in scheduling posts strategically to maintain a consistent online presence.
- Benchmarking: Monitoring post volume over time allows brands to benchmark their social media activity against competitors and industry standards. This benchmarking helps in setting goals and targets for social media performance.
- Audience Insights: Brand Posts can provide insights into audience behavior and preferences. The marketing department can tailor content to better align with audience interests.
- Crisis Management: A sudden post-volume or engagement change can indicate issues or crises. The marketing department can use this data for early detection and crisis management.
Additional considerations where this metric can play a role:
- Content Quality: Analyzing Brand Posts alongside engagement metrics can help brands assess the quality and relevance of their content. It allows them to identify which types of posts resonate most with the audience.
- Influencer Collaboration: Brands can identify opportunities for influencer collaborations by analyzing post volume and identifying potential influencers who align with their content strategy.