Earned Engagement
What is this sub-factor?
The Earned Engagement sub-factor is a composite metric that assesses the organic activities of a brand that generate user interaction and engagement with the brand.
How is this sub-factor calculated?
BlueOcean computes a proprietary weighted average of the following metric groups:
- Organic Social Engagement: The Organic Social Engagement metric group is a composite metric that measures a brand’s social following engagement in terms of total reach and degree of engagement.
- Organic Social Sharing: The Organic Social Sharing metric group is a composite metric that measures how likely a brand’s content is to drive its audience to further share the brand’s message in terms of total reach and propensity to share.
- Website Engagement: The Website Engagement metric group is a composite metric that assesses the level of a brand’s audience engagement with the brand’s web content.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Native social channel APIs (X, Facebook, YouTube, and Instagram), web-based social media metrics (LinkedIn)
- Semrush
- SimilarWeb
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework