Impact
What is this factor?
The Impact factor is a composite metric that synthesizes multiple data points that, when combined, seek to assess whether or not the defining attributes of a brand are valuable to its target audience.
How is this factor calculated?
BlueOcean computes a proprietary weighted average of the following sub-factors by brand:
- Revenue: The Revenue sub-factor is a composite metric that assesses a brand’s financial performance.
- Earned Engagement: The Earned Engagement sub-factor is a composite metric that assesses the organic activities of a brand that generate user interaction and engagement with the brand.
Data source: BlueOcean-trained Proprietary Data Model considering estimated data from:
- Business data - A combination of regulatory filings (SEC), market summaries, media sources, and business intelligence tools (e.g., Apollo, Latka, Owler, Rocketreach, MacroTrends, and Zoominfo)
- Native social channel APIs (X, Facebook, YouTube, and Instagram), web-based social media metrics (LinkedIn)
- Semrush
- SimilarWeb
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework