Search Analytics
What is this metric group?
The Search Analytics metric group is a composite metric that assesses the impact of a brand’s efforts to optimize organic search activities.
How is this metric group calculated?
BlueOcean computes a proprietary weighted average of the following metrics:
- Organic Search Traffic - Branded: The Organic Search Traffic - Branded metric measures the estimated number of visitors that have visited a brand's site because the visitor intentionally searched for the brand name.
- Organic Search Traffic - Non-Branded: The Organic Search Traffic - Non-Branded metric measures the estimated number of visitors who have visited a brand's website using search terms that do not contain the brand's name.
- Brand Name Search Prominence: The Brand Name Search Prominence metric assesses a brand's indexed Google Trends prominence (i.e., how easily and prominently a brand's name appears in search engine results when customers search for it directly).
- Domain Authority (DA): The Domain Authority (DA) metric is a search engine ranking score that predicts how well a website will rank on search engine result pages (SERPs).
- Backlinks - Count: The Backlinks - Count metric measures the number of incoming hyperlinks to a brand's website.
- Referring Domains - Count: The Referring Domains - Count metric measures the number of referring domains that link to a specific brand's domain.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Semrush
- Google Trends
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework
How is this information valuable to my brand?
Coming soon: Select any metric and let BlueOcean Insights work for you! Our AI, tailored for marketers, is like conversing with one of your best agency strategists or in-house marketing experts, providing essential, actionable insights. BlueOcean Insights is a large language model (LLM) specifically created for marketers to equip you with real-time insights critical to your marketing workflows, transforming data points into actions that drive tangible results. Unlike off-the-shelf LLMs, BlueOcean Insights is continuously trained on a massive dataset of real business questions and answers developed by marketers. The Track analytics platform pairs this uniquely marketer-developed LLM with your always-on BlueOcean data to produce more relevant, faster insights that drive creative action. Until then, you can visit individual metric pages to find out more ways you can action scores to drive impact.