Instagram Followers

Instagram Followers

What is this metric? 

The Instagram Followers metric group measures a brand's total number of social followers on Instagram.

How is this metric calculated?

BlueOcean aggregates the total number of social followers on Instagram. 

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from: 

• Instagram native social channel API

Data Source Update Frequency: Weekly

Can Ratios Impact this Measurement? Yes

BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework

How can I use this information to my advantage? 

The Instagram Followers metric is a valuable resource for: 

• Audience Size and Reach: The number of social media followers directly reflects a brand's reach on social platforms. It indicates the potential audience size that can be reached through social media marketing efforts.
• Competitive Benchmarking: Comparing follower counts with competitors allows brands to assess how their social media presence stacks up. It helps identify areas of strength and areas where improvements may be needed.
• Brand Visibility: A larger follower count indicates higher brand visibility on social media platforms. Brands can use this data to understand how well they attract and retain social media users' attention.
• Content Strategy: Brands can tailor their content strategy based on the platforms and content types that resonate with the largest portion of the social media audience. This helps in optimizing content for maximum engagement.
• Campaign Effectiveness: Brands can track the impact of social media campaigns and promotions by monitoring changes in follower counts before, during, and after campaigns. A boost in followers can indicate campaign success.
• Content Promotion: Brands can promote content to a larger audience by leveraging their follower base. A larger follower count means a broader reach for sharing and promoting branded content.
• Long-Term Strategy: Monitoring follower counts over time helps assess a brand's long-term growth and retention of social media audiences. It supports the development of sustainable social media strategies.
• Brand Loyalty: A growing and engaged social media following can indicate strong brand loyalty. Brands can use this data to implement customer loyalty programs and initiatives.
• Crisis Management: Rapid changes in follower counts can be an early indicator of issues or crises. Brands can use this data for early detection and crisis management.

Additional considerations where this metric can play a role: 

• Audience Engagement: While follower count is important, it is also essential to track engagement metrics, such as likes, comments, shares, and clicks. Brands can use follower count alongside engagement metrics to assess the quality of the audience and the effectiveness of content in driving interactions.
• Customer Insights: Social media followers' demographic and geographic distribution can provide valuable insights into the brand's audience. This data can be used for audience segmentation and targeting.
• Influencer Collaboration: High follower counts on social media platforms can indicate potential influencers or partners for collaborations. Brands can identify individuals or accounts that align with their target audience.