Post Engagement - Rate
What is this metric cluster?
The Post Engagement - Rate metric cluster is a composite metric that seeks to assess how likable a brand’s social posts are, and how likely they are to drive audience engagement.
How is this metric cluster calculated?
BlueOcean computes a proprietary weighted average of the following metrics:
- Facebook Post Engagement - Rate: The Facebook Post Engagement - Rate metric seeks to assess how likable a brand’s Facebook-based social posts are, and how likely they are to drive audience engagement (reactions & comments) on the Facebook platform.
- Instagram Post Engagement - Rate: The Instagram Post Engagement - Rate metric seeks to assess how likable a brand’s Instagram-based social posts are, and how likely they are to drive audience engagement (likes & comments) on the Instagram platform.
- X Post Engagement - Rate: The X Post Engagement - Rate metric seeks to assess how likable a brand’s X-based social posts are, and how likely they are to drive audience engagement (likes & replies) on the X platform.
- YouTube Post Engagement - Rate: The YouTube Post Engagement - Rate metric seeks to assess how likable a brand’s YouTube-based social posts are, and how likely they are to drive audience engagement (likes & comments) on the YouTube platform.
- LinkedIn Post Engagement - Rate: The LinkedIn Post Engagement - Rate metric seeks to assess how likable a brand’s LinkedIn-based social posts are, and how likely they are to drive audience engagement (reactions & comments) on the LinkedIn platform.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Native social channel APIs (X, Facebook, YouTube, and Instagram)
- Web-based social media metrics (LinkedIn)
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework