Organic Social Sharing
What is this metric group?
The Organic Social Sharing metric group is a composite metric that measures how likely a brand’s content is to drive its audience to further share the brand's message in terms of total reach and propensity to share.
How is this metric group calculated?
BlueOcean computes a proprietary weighted average of the following metric clusters:
- Post Sharing - Count: The Post Sharing - Count metric cluster is a composite metric that measures the propensity for the social following of a brand to share the brand's message with others in terms of total reach on the Facebook and X social platforms.
- Post Sharing - Rate: The Post Sharing - Rate metric cluster is a composite metric that seeks to assess how likely are a brand's social posts to drive the brand's audience to share the brand's message with others on the Facebook and X social platforms.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Native social channel APIs (X, and Facebook)
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework