Employee Support - Average Positive Business Outlook Rating

Employee Support - Average Positive Business Outlook Rating

What is this metric?

The Employee Support - Average Positive Business Outlook Rating metric measures the average rating an employee provides regarding their positive or negative belief on the future outlook of their employer.

How is this metric calculated?

BlueOcean computes an average positive business outlook rating percentage-based score for a given brand.  

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from: 

• Glassdoor

Data Source Update Frequency: Weekly

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework

How is this information valuable to my brand?

The Employee Support - Average Positive Business Outlook Rating metric is a valuable resource for: 

• Employee Advocacy: Employees who are optimistic about a brand’s future are more likely to become brand advocates. They can promote a brand through word-of-mouth, social media, and professional networks, enhancing marketing efforts.
• Brand Reputation: High positive business outlook ratings reflect well on a brand, indicating that employees are optimistic about the company's future. This can enhance a brand's overall reputation among customers, investors, and potential employees. 
• Competitive Benchmarking: Comparing positive business outlook ratings with those of competitors helps marketing departments understand where a brand stands in terms of employee optimism. This benchmarking can identify areas of strength and opportunities for improvement.
• Customer Trust and Loyalty: Customers often feel more confident and loyal to brands that have a positive internal culture. High business outlook ratings can enhance customer trust and loyalty, directly impacting brand reputation and sales.
• Content Marketing: Positive employee experiences and high business outlook ratings can be used in content marketing to humanize a brand and showcase its positive work environment and future prospects. Employee stories can be featured in blogs, videos, and social media posts.
• Corporate Social Responsibility (CSR): High ratings can enhance a brand’s CSR profile, showing that a brand values and supports its workforce, which can resonate well with socially conscious consumers and partners.
• Brand Differentiation: High positive business outlook ratings differentiate a brand from competitors. Highlighting these metrics can set a brand apart in both the job market and consumer market.
• Cultural Insights: Understanding employee feedback provides insights into a brand’s culture, informing broader marketing and branding strategies to ensure they align with internal values and practices.

Additional considerations where this metric can play a role: 

• Employer Branding: Positive business outlook ratings can be leveraged in employer branding efforts to attract top talent. Highlighting strong outlook ratings can make the brand more appealing to prospective employees who seek job security and growth opportunities.
• Talent Acquisition: High positive business outlook ratings can be a powerful tool in recruitment marketing. Prospective employees are more likely to be attracted to brands where current employees feel optimistic about the future.
• Crisis Management: Understanding the significance of these ratings helps in anticipating and managing potential internal crises. Addressing employee concerns proactively can prevent negative public relations issues.
• Stakeholder Communication: Sharing high business outlook ratings with stakeholders demonstrates a brand’s strong internal environment and future prospects, enhancing stakeholder trust and confidence.
• Employee Retention: Monitoring positive business outlook ratings helps identify trends and areas for improvement, leading to strategies that improve employee retention and reduce turnover costs.
• Internal Communications: Marketing departments can collaborate with HR to improve internal communications based on feedback from these ratings, ensuring that employees feel informed and valued.
• Long-Term Strategy: High positive business outlook ratings indicate a strong and positive workplace culture, which is crucial for long-term strategic planning and maintaining a competitive edge in the market.