Employee Support - Volume-adjusted Positive Business Outlook Rating

What is this metric?

The Employee Support - Volume-adjusted Positive Business Outlook Rating metric combines a brand's average rating provided by employees regarding their positive or negative belief on the future outlook of their employer with a brand's count of employee reviews to gauge the level of confidence and reliability in employee’s rating of a brand’s business outlook.

How is this metric calculated?

BlueOcean computes a score for a brand based on the weighted average of a brand's count of employee reviews and the percentage-based Average Positive Business Outlook rating of those reviews. This measurement allows users to gauge the level of confidence and reliability in employee’s beliefs regarding the positive business outlook of a given brand.

Illustrative Analogy: "The Glassdoor Scenario" - if a person compares two companies on Glassdoor and finds that Company A has a 5-star rating but only 10 reviews, and Company B has a 4-star rating with 2,000 reviews, then -

Given the larger sample size, the person is likely to have a greater degree of confidence in Company B's ratings over Company A's ratings.
The potential volatility in Company B's scores is lower than in Company A's; e.g., a single 'bad' review shifts Company B's scores less than a bad review would for Company A

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:

Glassdoor

Data Source Update Frequency: Weekly

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework

How is this information valuable to my brand?

The Employee Support - Volume-adjusted Positive Business Outlook Rating metric is a valuable resource for:

Employee Advocacy: Satisfied employees who have a positive outlook on a brand’s future are more likely to become brand advocates. They can help promote a brand through word-of-mouth, social media, and professional networks, enhancing marketing efforts.
Comprehensive Insight: This metric provides a thorough understanding of employee sentiment regarding a brand’s future. High positive business outlook ratings, combined with a substantial review count, indicate broad and consistent optimism among employees.
Brand Reputation: High ratings and significant review counts can enhance a brand's reputation. They reflect positively on the company’s internal environment and future prospects, making it more attractive to customers, investors, and potential employees.
Competitive Benchmarking: Comparing these metrics with those of competitors helps marketing departments understand where a brand stands in terms of employee confidence and outlook. This comparison can reveal areas of strength and opportunities for improvement.
Customer Trust and Loyalty: Customers often feel more confident and loyal to brands with a strong internal culture and positive employee sentiment. This can enhance the brand’s image and drive customer loyalty.
Content Marketing: Positive employee outlook and experiences can be used in content marketing to humanize a brand and highlight its positive work environment and future prospects.
Stakeholder Communication: Sharing positive business outlook ratings and review counts with stakeholders demonstrates a brand’s strong internal environment and future prospects, enhancing stakeholder trust and confidence.
Corporate Social Responsibility (CSR): High ratings and significant review counts can enhance a brand’s CSR profile, showing that a brand values and supports its workforce, which can resonate well with socially conscious consumers and partners.
Brand Differentiation: High positive business outlook ratings and review counts differentiate a brand from competitors. Highlighting these metrics can set a brand apart in both the job market and consumer market.

Additional considerations where this metric can play a role:

Employer Branding: Strong positive business outlook ratings, especially with many reviews, can be leveraged in employer branding efforts. This can attract top talent by showcasing the company as a promising and supportive workplace.
Talent Acquisition: High positive business outlook ratings, supported by numerous reviews, can be a powerful tool in recruitment marketing. Prospective employees are likely to be attracted to companies with a positive future outlook.
Crisis Management: Understanding the significance of these ratings helps in anticipating and managing potential internal crises. Proactively addressing employee concerns can prevent negative public relations issues.
Employee Retention: Monitoring these metrics helps identify trends and areas for improvement, leading to strategies that improve employee retention and reduce turnover costs.
Internal Communications: Marketing departments can collaborate with HR to improve internal communications based on feedback from these metrics, ensuring that employees feel informed and valued.
Cultural Insights: Understanding employee feedback provides insights into a brand’s culture, informing broader marketing and branding strategies to ensure they align with internal values and practices.
Long-Term Strategy: These metrics indicate a strong and positive workplace culture, which is crucial for long-term strategic planning and maintaining a competitive edge in the market.