Review Sentiment
What is this metric group?
The Review Sentiment metric group examines audience review text to assess the level of positive or negative sentiment.
How is this metric group calculated?
BlueOcean computes a proprietary weighted average of the following metrics:
- Average Audience Review Sentiment - The Average Audience Review Sentiment metric measures the overall average positive or negative sentiment expressed across a brand's audience review content.
- Volume-adjusted Audience Review Sentiment: The Volume-adjusted Audience Review Sentiment metric combines a brand's average audience review sentiment with a brand's volume of customer reviews to gauge the level of confidence and reliability in a brand's sentiment scores.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- A brand's audience reviews (including sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot) and/or article-based review content.
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework