Audience Theme Distinction

What is this metric?

The Audience Theme Distinction metric assesses the degree of differentiation in the themes used by a brand’s audience when discussing the brand in review content compared with the average of its competitors or category.

How is this metric calculated?

For every theme, BlueOcean calculates the following three individual theme scores:

Each brand's audience content density
The cohort or category’s average audience density
The degree of deviation* between the brand's average audience content density and the cohort or category's average audience density

BlueOcean then combines each theme's degree of deviation score into a single average deviation per brand. Brands with a greater average deviation (those whose audience is discussing themes more or less frequently compared to competitors) achieve higher scores.

*Note: The degree of deviation is quantified in absolute terms, regardless of whether a brand’s audience has a higher or lower density—only the absolute difference matters.

Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:

A brand's audience reviews (including sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot) and/or article-based review content.

Data Source Update Frequency: Weekly

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework

How is this information valuable to my brand?

The Audience Theme Distinction metric is a valuable resource for:

Competitive Differentiation: This metric helps marketing departments understand how a brand is perceived differently from competitors. Identifying unique themes can highlight a brand's distinct strengths and areas where it stands out.
Customer Insights: Analyzing the themes in audience reviews provides deep insights into customer perceptions, preferences, and pain points. Understanding these themes helps tailor marketing strategies to meet customer needs and expectations better .
Brand Positioning: This metric informs brand positioning by highlighting the themes that resonate most with the audience. Marketing departments can use this information to refine a brand's value proposition and messaging to emphasize unique attributes.
Content Strategy: Knowing the themes that differentiate the brand from competitors allows marketing departments to create targeted content that addresses specific audience interests and concerns, making the content more relevant and engaging.
Product Development: Insights from audience reviews can inform product development and improvements. If specific themes are frequently mentioned positively or negatively, brands can use this feedback to enhance offerings.
Reputation Management: Understanding the unique themes discussed in audience reviews helps in managing a brand's reputation. Marketing departments can address negative themes proactively and promote positive ones to shape public perception.
Customer Loyalty and Retention: By identifying the themes that drive customer satisfaction and loyalty, a brand can focus on these areas to enhance customer retention strategies and foster long-term relationships.
Competitive Strategy: Comparing a brand’s themes with competitors’ themes provides a strategic advantage. It helps marketing departments identify market gaps and opportunities to further differentiate the brand.
Targeted Marketing Campaigns: With insights into the specific themes that differentiate a brand, marketing departments can design targeted marketing campaigns that emphasize these unique aspects, increasing the effectiveness of promotional efforts.
Audience Engagement: Engaging with the audience on the themes that matter most to them builds stronger connections. A brand can use these insights to interact more meaningfully with customers on social media, forums, and other platforms.
Voice of Customer Programs: Incorporating the identified themes into voice of customer programs ensures that a brand listens and responds to what customers value most, improving overall customer satisfaction.
Brand Advocacy: Positive themes that differentiate a brand can be leveraged to encourage brand advocacy. Satisfied customers who resonate with these themes are more likely to recommend a brand to others.
Market Trends: Tracking the themes over time can reveal emerging market trends and shifts in customer preferences. Marketing departments can use this information to stay ahead of industry changes and adapt strategies accordingly.
Customer Segmentation: Identifying distinct themes allows for better customer segmentation. Marketing departments can create personalized marketing messages and campaigns for different customer segments based on their unique preferences and behaviors.
Long-Term Strategy: Insights from this metric can inform a brand’s long-term strategic planning, ensuring that marketing efforts are aligned with customer expectations and market dynamics.