Distinctiveness

What is this factor?

The Distinctiveness factor is a composite metric that synthesizes multiple data points that, when combined, seek to assess whether or not a brand’s defining attributes are key differentiators from its competitors and substitutes.

How is this factor calculated?

BlueOcean computes a proprietary weighted average of the following sub-factors by brand:

Brand Theme Distinction: The Brand Theme Distinction sub-factor measures the degree to which a brand’s content discusses themes that differ from its competitors or category.
Brand Personality Distinction: The Brand Personality Distinction sub-factor measures how distinctive a brand's written content (sentence structure, keyword usage) and personality (archetype) are when compared with its competitors or category.
Audience Theme Distinction: The Audience Theme Distinction metric assesses the degree of differentiation in the themes used by a brand’s audience when discussing the brand in review content compared with the average of its competitors or category.

Data source: BlueOcean-trained Proprietary Data Model considering estimated data from:

Web-based brand content (website, blogs).
Organic brand content social media via native social channel APIs (X, Facebook, YouTube, and Instagram) and web-based social media sources (LinkedIn).
Audience reviews (including sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot) and/or article-based review content.

Can Ratios Impact this Measurement? No

BlueOcean Applicable Framework(s): BlueOcean framework

How is this information valuable to my brand?

Coming soon: Select any metric and let BlueOcean Insights work for you! Our AI, tailored for marketers, is like conversing with one of your best agency strategists or in-house marketing experts, providing essential, actionable insights. BlueOcean Insights is a large language model (LLM) specifically created for marketers to equip you with real-time insights critical to your marketing workflows, transforming data points into actions that drive tangible results. Unlike off-the-shelf LLMs, BlueOcean Insights is continuously trained on a massive dataset of real business questions and answers developed by marketers. The Track analytics platform pairs this uniquely marketer-developed LLM with your always-on BlueOcean data to produce more relevant, faster insights that drive creative action. Until then, you can visit individual metric pages to find out more ways you can action scores to drive impact.