Post Sharing - Count
What is this metric cluster?
The Post Sharing - Count metric cluster is a composite metric that measures the propensity for the social following (on the Facebook and X social media platforms) of a brand to share the brand's message with others in terms of total reach.
How is this metric cluster calculated?
BlueOcean computes a proprietary weighted average of the following metrics:
- Facebook Shares - Count: The Facebook Shares - Count metric measures the propensity of a brand's social following to share the brand's message with others in terms of total reach on the Facebook platform.
- X Reposts - Count: The X Reposts - Count metric measures the propensity of a brand’s social following to share the brand’s message with others in terms of total reach on the X platform.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Native social channel APIs (X and Facebook)
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework