News
What is this sub-factor?
The News sub-factor is a composite metric that assesses the news coverage (volume and sentiment) of a brand.
How is this sub-factor calculated?
BlueOcean computes a proprietary weighted average of the following metric groups:
- News Volume: The News Volume metric measures the volume of news articles and reports about a brand.
- News Sentiment: The News Sentiment metric measures the average sentiment (positive or negative) of news articles and reports regarding a brand.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- DiffBot Knowledge Graph
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework