Message Consistency
What is this sub-factor?
The Message Consistency sub-factor is a composite metric that measures the degree of consistency (thematic and personality) between a brand’s social media content and web-based content.
How is this sub-factor calculated?
BlueOcean computes a proprietary weighted average of the following metrics:
- Brand Theme Consistency (Web vs. Social): The Brand Theme Consistency (Web vs. Social) metric measures the consistency of the themes a brand expresses in web content compared to those expressed in a brand’s social content.
- Brand Personality Consistency (Web vs. Social): The Brand Personality Consistency (Web vs. Social) metric measures the cross-channel (web vs social platforms) consistency of a brand's personality as expressed through brand content.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Web-based Brand content (website, blogs)
- Organic social media-based Brand content via native social channel APIs (X, Facebook, YouTube, and Instagram), and web-based social media metrics (LinkedIn).
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework