Message Timing
What is this sub-factor?
The Message Timing sub-factor measures the consistency of a brand's organic social post frequency by social channel over the last thirty days.
How is this sub-factor calculated?
BlueOcean computes a proprietary calculation of the following metric:
- Social Posting Consistency: The Social Posting Consistency metric measures the consistency of a brand's organic social post frequency by social channel over the last thirty days.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Native social channel APIs (X, Facebook, YouTube, and Instagram)
- Web-based social media metrics (LinkedIn)
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework