Trust
What is this factor?
The Trust factor is a composite metric that synthesizes multiple data points that, when combined, seek to assess whether a brand’s defining attributes emotionally touch its target audience. This factor is BlueOcean's version of "Brand Love," or NPS, but without a survey.
How is this factor calculated?
BlueOcean computes a proprietary weighted average of the following sub-factors by brand:
- Audience Reviews: The Audience Reviews sub-factor is a composite metric that assess overall audience support for a brand as evidenced through audience reviews.
- Employee Reviews: The Employee Reviews sub-factor is a composite metric that assesses overall employee satisfaction with, and advocacy for, the brand.
- News: The News sub-factor is a composite metric that assesses the news coverage (volume and sentiment) of a brand.
Data source: BlueOcean-trained Proprietary Data Model considering estimated data from:
- Audience reviews (including sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot) and/or article-based review content.
- Glassdoor
- DiffBot Knowledge Graph
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework