Social Posting Consistency
What is this metric?
The Social Timing Consistency metric measures the consistency of a brand's organic social post frequency by social channel over the last thirty days.
How is this metric calculated?
For each channel and brand, BlueOcean calculates the average number of posts per day divided by the standard deviation of the brand's number of posts per day on each channel to determine the coefficient of variation - the degree to which a brand varies in its amount of daily posting. Individual channel scores are then averaged into a single value per brand.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Organic social media-based Brand content via native social channel APIs (X, Facebook, YouTube, and Instagram) and web-based social media metrics (LinkedIn)
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework
How is this information valuable to my brand?
The Social Timing Consistency metric is a valuable resource for:
- Competitive Benchmarking: Allows brands to assess how their posting cadence on organic social media compares to that of their competitors. Understanding posting frequency and timing helps identify areas of strength and opportunities for improvement.
- Content Strategy: Insights into competitors' posting cadence can inform a brand's content strategy. It helps determine the optimal frequency and timing for sharing content on social media platforms.
- Trend Identification: Identifying posting cadence trends among competitors can help the brand stay attuned to emerging trends and shifts in audience behavior.
- Long-Term Strategy: Understanding posting cadence trends over time helps shape a brand's long-term social media strategy, ensuring consistent and effective communication.
Additional considerations where this metric can play a role:
- Audience Engagement: Posting at the right cadence can lead to better audience engagement. Brands can analyze competitors' cadence to identify patterns that resonate with their target audience.
- Content Calendar: Understanding competitors' posting schedules can help the brand create a content calendar that aligns with or strategically differs from competitors, ensuring consistent content delivery.
- Messaging Strategy: Posting cadence can influence a brand's messaging strategy. It guides when and how messages are delivered to the audience, ensuring timely and relevant communication.
- Content Distribution: Knowing when competitors post can help a brand avoid posting simultaneously, ensuring that content doesn't get buried in users' feeds.
- Response Time: Monitoring competitors' posting cadence can also inform a brand's response time to comments, messages, and engagement with followers.
- Content Quality: Analyzing posting cadence alongside content quality can help identify correlations between frequency and content effectiveness.
- Content Promotion: Brands can use insights from competitors' posting cadence to promote their content strategically, ensuring maximum visibility and engagement.
- Resource Allocation: By understanding the posting cadence of competitors, the marketing department can allocate resources effectively to maintain a competitive edge in social media marketing.
- Audience Insights: Posting cadence data can provide insights into audience behavior and preferred times for engagement, allowing for more effective audience targeting.
- Campaign Planning: Posting cadence insights can inform the planning and scheduling of social media campaigns, ensuring that content is distributed strategically to achieve campaign objectives.