Audience Reviews - Count
What is this metric?
The Audience Reviews - Count metric measures the number of audience reviews published across various industry-standard review sites for a particular brand/sub-brand.
How is this metric calculated?
This metric assesses the total number of audience reviews published for a brand across industry-standard review sites, including sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot. This metric excludes article-based reviews or those posted on unsupported sites.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- A brand's audience reviews (including sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot).
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework
How is this information valuable to my brand?
The Audience Reviews - Count metric is valuable for several reasons:
- Customer Feedback: Audience reviews provide direct feedback from customers. Knowing the review counts helps a brand gauge customer engagement and satisfaction. More reviews often indicate a higher level of customer interaction and feedback.
- Competitive Analysis: Comparing review counts with competitors allows a brand to assess its performance relative to others in the same market. Brands with more reviews may have a more substantial presence and customer engagement.
- Benchmarking and Goal Setting: Tracking review counts over time allows brands to set goals for increasing customer engagement and improving their online reputation. It also serves as a benchmark for measuring progress.
Additional considerations where this metric can play a role:
- Rating Trends: In addition to review counts, monitoring the average ratings and sentiment of reviews can provide insights into how well the brand and competitors are meeting customer expectations. Brands can identify areas for improvement based on customer feedback.
- Marketing and Reputation Management: Positive reviews can be used in marketing materials and campaigns to build trust with potential customers. Negative reviews can be addressed and used as opportunities for improvement.
- Identifying Trends and Issues: Analyzing the content of reviews can help brands identify emerging trends, recurring issues, or common customer concerns. This information can guide strategic decision-making.
- Competitive Strategies: Brands can learn from competitors' reviews and customer feedback. Understanding what competitors are doing well or where they are falling short can inform competitive strategies.
- Customer Engagement: Brands can engage with customers who leave reviews to address concerns, offer solutions, or express gratitude for positive feedback. This engagement can foster a stronger customer-brand relationship.