Organic Social Engagement
What is this metric group?
The Organic Social Engagement metric group is a composite metric that measures a brand’s social following engagement in terms of total reach and degree of engagement.
How is this metric group calculated?
BlueOcean computes a proprietary weighted average of the following metric clusters:
- Post Engagement - Count: The Post Engagement - Count metric cluster is a composite metric that measures a brand’s social following engagement in terms of total reach (i.e., the total count of ‘reactions,’ ‘comments,’ ‘likes,’ and ‘replies’ across Facebook, Instagram, X, YouTube, and LinkedIn).
- Post Engagement - Rate: The Post Engagement - Rate metric cluster is a composite metric that seeks to assess how likable a brand’s social posts are, and how likely they are to drive audience engagement across Facebook, Instagram, X, YouTube, and LinkedIn.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Native social channel APIs (X, Facebook, YouTube, and Instagram)
- Web-based social media metrics (LinkedIn)
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework