Review Ratings
What is this metric group?
The Review Ratings metric group assesses the numerical audience review ratings to determine audience support.
How is this metric group calculated?
BlueOcean computes a proprietary weighted average of the following metrics:
- Average Audience Review Rating: The Average Audience Review Rating metric measures the overall satisfaction level a brand's audience has with the brand on a scale of 1 to 5.
- Volume-Adjusted Audience Review Rating: The Volume-adjusted Audience Review Rating metric combines a brand's average audience review rating (1 to 5 scale) with a brand's volume of customer reviews to gauge the level of confidence and reliability in a brand's rating.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- A brand’s audience reviews, including those from sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot.
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework