BlueScore
What is the BlueScore?
The BlueScore is a composite metric that synthesizes a multitude of data points (which may include multiple factors, sub-factors, metric groups, metric clusters, and associated metrics) that, when combined, seek to assess the overall health of a brand compared with a cohort of competitors.
How is the BlueScore calculated?
BlueOcean computes a proprietary weighted average of the following factors by brand, then compares a brand's total score with the scores of other brands in the cohort:
- Awareness: The Awareness factor is a composite metric that assesses whether or not a brand's target audiences know the brand and associate it with its defining attributes.
- Distinctiveness: The Distinctiveness factor is a composite metric that assesses whether a brand’s defining attributes are key differentiators from competitors and substitutes.
- Consistency: The Consistency factor is a composite metric that assesses whether every interaction with a brand reinforces its defining attributes.
- Impact: The Impact factor is a composite metric that assesses whether or not audiences are engaged with the brand’s content and interact with the brand’s business.
- Trust: The Trust factor is a composite metric that assesses whether a brand’s defining attributes emotionally touch its target audience.
Data source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Semrush
- Kantar
- SimilarWeb
- Google Trends
- Diffbot Knowledge Graph
- Glassdoor
- Web-based brand content (website, blogs)
- Native social channel APIs (X, Facebook, YouTube, and Instagram)
- Web-based social media metrics (LinkedIn)
- Audience reviews (including sites like G2, TrustRadius, Gartner Peer Insights, and Trustpilot) and/or article-based review content.
- Business data - A combination of regulatory filings (SEC), market summaries, media sources, and business intelligence tools (ex., Apollo, Latka, Owler, Rocketreach, MacroTrends, and Zoominfo)
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework | BlueOcean Basic framework
How is this information valuable to my brand?
A brand's BlueScore is a key indicator of its overall health. It doesn't fluctuate daily but is crucial for long-term assessments. It's ideally used as a quarterly metric to track brand health and is commonly featured in Quarterly Business Reviews by many BlueOcean customers to demonstrate growth over time.For detailed insights into the components of a BlueScore and actionable steps for improvement, please explore individual metric pages, or use BlueOcean Insights to ask direct questions about how you can build an overall marketing strategy based on your BlueScore.