Employee Support - Overall Rating Trend
What is this metric?
The Employee Support - Overall Rating Trend metric measures the change in average overall rating (1 to 5) employees provide regarding their employer over time.
How is this metric calculated?
BlueOcean computes a year-over-year comparison of a brand’s average Employee - Employer Support Rating (1 to 5 scale) score to determine the level of growth (or decline) in a brand’s employee-generated Employer Support Rating.
Data Source(s): BlueOcean-trained Proprietary Data Model considering estimated data from:
- Glassdoor
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? No
BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework
How is this information valuable to my brand?
The Employee Support - Overall Rating Trend metric is a valuable resource for:
- Employee Advocacy: Satisfied employees are more likely to become brand advocates. They can help promote a brand through word-of-mouth, social media, and professional networks, amplifying marketing efforts.
- Brand Reputation: High employer support ratings contribute to a positive brand reputation. A brand known for supporting its employees is often seen more favorably by consumers, investors, and potential hires.
- Competitive Benchmarking: Comparing employer support ratings with competitors helps the marketing department understand where the brand stands in terms of employee satisfaction and support. This comparison can identify areas for improvement and opportunities to outperform competitors.
- Customer Trust and Loyalty: Customers often feel more connected to brands that treat their employees well. High employer support ratings can translate into better customer service and enhance customer trust and loyalty.
- Content Marketing: Positive employee experiences and testimonials can be used in content marketing to humanize a brand and showcase its values. Employee stories can be featured in blogs, videos, and social media posts.
- Corporate Social Responsibility (CSR): High employer support ratings can enhance a brand’s CSR profile, showing that the brand values and supports its workforce, which can resonate well with socially conscious consumers and partners.
- Brand Differentiation: A strong employer support rating differentiates a brand from competitors. Highlighting high support ratings can set a brand apart in both the job market and consumer market.
- Cultural Insights: Understanding employee feedback provides insights into a brand’s culture, which can inform broader marketing and branding strategies to ensure they are aligned with internal values and practices.
Additional considerations where this metric can play a role:
- Employer Branding: Insights into how employees rate the support they receive from their employer can enhance employer branding efforts. Highlighting strong support ratings can attract top talent and differentiate the brand in the job market.
- Talent Acquisition: High employer support ratings can be a powerful tool in recruitment marketing. Prospective employees are more likely to apply to companies known for providing strong support to their workforce.
- Crisis Management: Understanding employee sentiment regarding employer support can help in anticipating and managing potential internal crises. Addressing issues early can prevent negative public relations scenarios.
- Stakeholder Communication: Employer support ratings can be shared with stakeholders to demonstrate the company’s commitment to employee welfare, enhancing stakeholder trust and confidence.
- Employee Retention: Monitoring these ratings can help identify trends and areas for improvement, leading to strategies that improve employee retention and reduce turnover costs.
- Internal Communications: Marketing departments can collaborate with HR to improve internal communications based on feedback from employer support ratings, ensuring that employees feel heard and valued.
- Long-Term Strategy: High employer support ratings indicate a strong and positive workplace culture, which is crucial for long-term strategic planning and maintaining a competitive edge in the market.