Facebook Shares - Count
What is this metric?
The Facebook Shares - Count metric measures the propensity of a brand’s social following to share the brand’s message with others in terms of total reach on the Facebook platform.
How is this metric calculated?
BlueOcean calculates a count of a brand's total number of Facebook ‘shares.’
Data source: BlueOcean-trained Proprietary Data Model considering estimated data from:
- Facebook native social channel API
Data Source Update Frequency: Weekly
Can Ratios Impact this Measurement? Yes
BlueOcean Applicable Framework(s): BlueOcean framework │BlueOcean Basic framework
How is this information valuable to my brand?
The Facebook Shares - Count metric is a valuable resource for:
- Performance Benchmarking: A brand can benchmark its social media performance against its direct competitors. This comparative analysis helps identify areas of strength and opportunities for improvement.
- Audience Engagement Assessment: A brand's share of social media can be indicative of audience engagement and degree of interaction with the brand's content. Brands with a higher share in this metric likely have a more engaged and active audience.
- Competitive Analysis: Monitoring a brand's share of social relative to competitors provides insights into its competitive positioning in the market. Brands with a larger share may have a more significant influence on their audience.
- Community Building: Brands can leverage a high share of social media to foster a sense of community around their products or services, leading to brand advocacy and user-generated content.
- Long-Term Strategy: Monitoring share of social over time helps in assessing a brand's long-term social media strategy and guides the development of sustainable engagement efforts.
Additional considerations where this metric can play a role:
- Content Strategy Optimization: Brands can analyze which content types drive the most shares and comments. This data informs content strategy, helping brands create content that resonates with their audience and encourages social sharing and discussion.
- Campaign Effectiveness: Brands can assess the effectiveness of specific social media campaigns and content by tracking changes in their share of social metrics. This helps in measuring campaign success and ROI.
- Content Promotion: Brands can promote content that receives a high share of Facebook shares to a broader audience, increasing its reach and engagement.
- Influencer and Partnership Opportunities: Brands can identify individuals or accounts with a high share of shares, potentially indicating influencers or partners with a strong presence in the brand's niche.
- Ad Campaign Optimization: Brands can optimize their advertising campaigns by promoting content that has a high share of social, as it is likely to resonate with a broader audience.