Overview
BlueOcean Dashboards in Track provide a powerful, intuitive interface for visualizing competitive intelligence and brand performance data. These customizable dashboards transform complex datasets into actionable insights through interactive widgets, charts, and real-time visualizations that enable strategic decision-making.
Navigation & Interface
Menu Access
- Streamlined Navigation: Access dashboards through browser-like tab system
- Organized Structure: Logical grouping of dashboard categories and types
- Quick Access: One-click navigation between different analytical views
- User-Friendly Design: Intuitive interface that requires minimal training
Dashboard Management
- Create New Dashboards: Build custom analytical views from scratch or templates
- Dashboard Tabs: Organize and manage multiple dashboard configurations
- Easy Switching: Seamless navigation between different dashboard setups
- Collaborative Access: Share dashboard configurations across team members
Dashboard Creation & Customization
Template-Based Setup
- Pre-Built Templates: Choose from specialized templates for common business questions
- Brand Performance Templates: Ready-made configurations for brand health monitoring
- Custom Templates: Create and save your own template configurations
Customization Options
- Full Customization: Complete control over widget selection and arrangement
- Template Flexibility: Most templates allow extensive modification capabilities
- Limited Customization: Some specialized templates (like Social Performance) offer focused widget sets
- Guided Setup: Step-by-step configuration process with helpful prompts
Dashboard Configuration Process
- Template Selection: Choose appropriate template for your analytical needs
- Dashboard Naming: Create descriptive titles for easy identification
- Category Assignment: Organize dashboards by business function or focus area
- Widget Addition: Select and configure relevant analytical components
- Layout Customization: Arrange and resize widgets for optimal viewing
Widget Library & Types
Metric Analysis Widgets
- Performance Tracking: Monitor key brand health indicators
- Trend Analysis: Visualize performance changes over time
- Comparative Views: Side-by-side metric comparisons
- Focused Analytics: Detailed examination of specific metrics
Collections Widgets
- Data Aggregation: Group related metrics for comprehensive analysis
- Custom Groupings: Create personalized metric collections
Share of Voice Widgets
- Market Presence: Track brand visibility across channels
- Competitive Positioning: Compare voice share against competitors
- Channel Distribution: Analyze presence across different platforms
- Trend Monitoring: Track voice share changes over time
Heatmap Visualizations
- Performance Intensity: Color-coded performance indicators
- Multi-Dimensional Views: Complex data relationships visualization
Comparison Widgets
- Head-to-Head Analysis: Direct brand performance comparisons
- Benchmark Comparisons: Performance against industry standards
- Historical Comparisons: Current vs. past performance analysis
- Multi-Metric Comparisons: Comprehensive performance evaluation
Trend Summary Widgets
- Performance Trajectories: Long-term trend visualization
- Seasonal Patterns: Identify cyclical performance variations
- Growth Analytics: Track performance improvement or decline
- Predictive Trends: Forward-looking performance indicators
Visualization Features
Interactive Charts
- Dynamic Visualizations: Real-time data exploration capabilities
- Multiple Chart Types: Bar charts, line graphs, and more
- Drill-Down Functionality: Click-through to detailed data views
Ranking Displays
- Performance Leaderboards: Competitive positioning visualization
- Metric Rankings: Sort and rank by specific performance indicators
- Movement Tracking: Monitor ranking changes over time
- Custom Ranking Criteria: Define ranking parameters based on business priorities
Data Exploration Tools
- Interactive Filtering: Dynamic data segmentation and analysis
- Time Range Selection: Customize analysis periods
- Comparative Toggles: Switch between different comparison sets
- Real-Time Updates: Live data refresh capabilities
Data Refresh & Updates
Refresh Schedules
- Standard Updates: Most metrics refresh weekly
- Variable Timing: Different data sources have unique refresh cycles
- Real-Time Elements: Some dashboard components update continuously
- Source-Dependent: Refresh rates vary based on data provider capabilities
Data Storytelling
- Enhanced Visualizations: Build compelling data narratives
- Custom Display Options: Tailor visualization styles to audience needs
- Progressive Disclosure: Layer information complexity appropriately
- Context Integration: Combine multiple data sources for comprehensive stories
Dashboard Organization & Management
Widget Management
- Add Widgets: Expand dashboard functionality with new analytical components
- Rearrange Layout: Drag-and-drop widget positioning
- Resize Components: Optimize widget dimensions for better visibility
- Rename Elements: Create descriptive labels for easy identification
Dashboard Optimization
- Performance Focus: Organize widgets by business priority
- Visual Hierarchy: Arrange components for logical information flow
- Screen Optimization: Adapt layouts for different display sizes
- Load Balancing: Distribute data processing across widgets efficiently
Use Cases & Applications
Executive Reporting
- C-Suite Dashboards: High-level performance summaries
- Board Presentations: Comprehensive competitive intelligence views
- Strategic Planning: Long-term trend analysis and forecasting
- Performance Reviews: Regular business health assessments
Marketing Operations
- Campaign Monitoring: Real-time marketing performance tracking
- Competitive Intelligence: Ongoing competitor analysis and benchmarking
- Channel Performance: Multi-platform marketing effectiveness analysis
- ROI Tracking: Marketing investment performance measurement
Brand Management
- Health Monitoring: Continuous brand performance surveillance
- Crisis Management: Rapid identification of performance issues
- Opportunity Identification: Competitive gap analysis and market opportunities
- Stakeholder Communication: Clear visual reporting for internal teams