Overview
BlueOcean's Competitive Sets management in Settings provides administrators and users with comprehensive tools to create, configure, and maintain strategic competitive analysis groups. This powerful interface enables organizations to define their competitive landscape, organize brands for comparison, and establish the foundation for meaningful competitive intelligence and benchmarking analysis.
Accessing Competitive Sets Management
Navigation to Settings
- Settings Icon Access: Click the settings gear icon in the upper right corner of the interface
- Menu Selection: Choose "Competitive Sets" from the settings menu options
- Direct Interface Access: Access competitive sets management functionality directly
- Access: Available to all users
User Interface Elements
- Clear Navigation: Intuitive interface design for easy competitive set management
- Organized Layout: Logical arrangement of management tools and options
- Visual Indicators: Clear visual cues for different competitive set states and statuses
Creating New Competitive Sets
Set Creation Process
- Access Creation Interface: Click "Add Competitive Set" button in the top right corner
- Name Your Set: Provide a descriptive, strategic name for the competitive group
- Add Purpose Description: Include clear description of the set's analytical purpose
- Select Brands: Choose relevant brands from the available brand library
- Validate Configuration: Review and confirm competitive set parameters
Brand Selection Interface
- Search Functionality: Type brand names to quickly locate specific competitors
- Scrollable Brand List: Browse through available brands in organized lists
- Multi-Select Capability: Choose multiple brands simultaneously for inclusion
- Real-Time Validation: Interface confirms brand selections meet requirements
- Preview Mode: View selected brands before finalizing competitive set
Set Configuration Requirements
- Brand Count Limits: Include between 2-10 brands per competitive set
- Optimal Range: Recommended 6-9 brands for most effective analysis
- Strategic Balance: Include mix of direct and indirect competitors
- Market Representation: Ensure competitive set represents relevant market landscape
Competitive Set Management Features
Editing Existing Sets
- Name Modification: Update competitive set names to reflect current strategy
- Description Updates: Revise purpose descriptions as business needs evolve
- Brand Addition: Add new brands to existing competitive sets
- Brand Removal: Remove brands that are no longer relevant competitors
- Bulk Operations: Make multiple changes simultaneously for efficiency
Set Organization & Administration
- Set Categorization: Organize competitive sets by business function or market segment
- Status Management: Track active, inactive, or archived competitive sets
- Usage Tracking: Monitor how competitive sets are being used across the platform
Advanced Configuration Options
- Custom Parameters: Configure specific analysis parameters for each set
- Time-Based Sets: Create competitive sets for specific time periods or campaigns
- Market-Specific Sets: Develop sets tailored to specific geographic or demographic markets
- Product-Focused Sets: Create sets focused on specific product categories or offerings
Best Practices for Competitive Set Strategy
Strategic Set Design
- Business Objective Alignment: Ensure competitive sets support specific business goals
- Market Relevance: Include brands that represent actual competitive threats or opportunities
- Comprehensive Coverage: Balance direct competitors with aspirational and adjacent brands
- Regular Review: Periodically assess and update competitive sets based on market evolution
Naming & Description Guidelines
- Descriptive Names: Use clear, strategic names that indicate set purpose and scope
- Detailed Descriptions: Provide comprehensive descriptions of analytical objectives
- Consistent Nomenclature: Maintain naming conventions across organization
- Version Control: Track changes and maintain history of set modifications
Brand Selection Strategy
- Direct Competitors: Include primary competitors offering similar products/services
- Indirect Competitors: Add brands competing for same customer attention or budget
- Aspirational Brands: Include brands representing desired market position
- Market Leaders: Add established leaders for benchmarking purposes
- Emerging Players: Include innovative or fast-growing competitive threats
Competitive Set Applications
Analysis Framework Integration
- Metric Comparison: Use sets for structured competitive metric analysis
- Benchmarking Studies: Establish benchmark groups for performance comparison
- Market Positioning: Understand brand position within competitive context
- Strategic Planning: Support strategic decision-making with comparative intelligence
Cross-Platform Usage
- Dashboard Integration: Competitive sets power dashboard visualizations and widgets
- Reporting Applications: Use sets for standardized competitive reporting
- Analysis Templates: Pre-configured analysis frameworks using specific competitive sets
Business Function Support
- Marketing Intelligence: Support marketing strategy with competitive insights
- Product Development: Inform product decisions through competitive analysis
- Sales Enablement: Provide sales teams with competitive positioning intelligence
- Executive Reporting: Enable C-suite competitive intelligence dashboards
Success Measurement & Optimization
Usage Analytics
- Set Performance Metrics: Track how competitive sets drive analysis and insights
- User Adoption: Monitor competitive set usage across organization
- Analysis Effectiveness: Measure impact of competitive intelligence on business decisions
- ROI Assessment: Evaluate return on investment from competitive analysis activities
Continuous Improvement
- Feedback Loops: Collect user feedback on competitive set effectiveness
- Performance Optimization: Refine competitive sets based on analysis outcomes
- Strategic Evolution: Adapt competitive sets to changing business strategy
- Market Responsiveness: Update sets to reflect evolving competitive landscape